Dubai-based free-to-air network MBC Group has relaunched its web portals to streamline its operations and enable content to be delivered efficiently and quickly in multiple languages including Arabic, Persian and English across its web sites. German-based IT specialist Aperto deployed the Magnolia CMS Enterprise Edition and implemented MBC.net based on the Magnolia STK (Standard Templating […]
Dubai-based free-to-air network MBC Group has relaunched its web portals to streamline its operations and enable content to be delivered efficiently and quickly in multiple languages including Arabic, Persian and English across its web sites. German-based IT specialist Aperto deployed the Magnolia CMS Enterprise Edition and implemented MBC.net based on the Magnolia STK (Standard Templating Kit).
The portals target group, roughly 165 million MBC viewers, will now have easy access to all of the latest information on MBCs portals. Live TV and radio reports can be supplemented online as cross-media.
Managing the portals 55,000 items and 50,000 assets will be much simpler with the newly implemented web content management system.
Aperto claims that Magnolia CMS is highly scalable, flexibly upgradable and inexpensive in terms of total cost of ownership (TCO) and offers all the benefits of standards-based open source software with professional support from the vendor.
The editorial interface of Magnolia CMS has been customised with the Google Web Toolkit (GWT). This development ensures editorial workflows are fast and efficient. There are a few new different applications too, such as a TV programme timing app, which was also developed based on the Google Web Toolkit.
In addition, Aperto trained the 60 online editors and MBCs webmasters in Dubai and Cairo. The manual and automated content migration from the previous CMS, Vignette, began already during the developmental phase.
This ensured that enough content was migrated and made accessible within the tight timeframe by launch day. The longstanding specialist for international Magnolia projects will continue to support the future growth of the MBC portals.
Speaking about the project, Kai Großmann, COO of Aperto AG said: A major international project like this is not only conceptually and technically challenging, but can also be demanding in terms of intercultural collaboration. We fulfilled the customers ambitious goals and delivered on time, on budget and in top quality. Apart from the Chinese market which we’ve been successfully active on for years through our subsidiary, the Middle East is an exciting region for Aperto.
