We will host the first BroadcastPro ME Summit for the KSA market on Feb 28, 2024 in Riyadh. Venue is to be confirmed.
Welcome to a brand-new edition of BroadcastPro Middle East. It just so happens that our new look and feel coincides with the inaugural edition of the BroadcastPro summit in Saudi Arabia. BroadcastPro ME has always embraced the demands of the new age, seized every opportunity that has come its way and adapted with the times, continuously reinventing ourselves in print, digital, social media, AV opportunities and even events.
Bringing changes to the print edition, however, has been slightly more challenging. But with the inclusion of QR codes in the magazine for our stories online, we are looking to integrate our platforms so our readers can seamlessly move between them, simultaneously reading the magazine as well as having the opportunity to view new posts and trending news online.
But back to our summit, scheduled for February 28 in Riyadh. With a market share of 30%, according to a January 2024 report from Statista, KSA dominates the MENA market. There are many figures out there from different research analysts and although the statistics may vary slightly, all unanimously point to the fact that Saudi Arabia is a lucrative market, still fairly virgin and akin to the Wild West, open for further exploration.
The sheer size of the market, its spending power, the fact that it opened up only recently and the Saudi Vision 2030 which is seeing all sectors move at breakneck speed has meant that KSA has all the juicy ingredients for international players to come and set up shop. With the market being so large and capable of holding its own, a dedicated B2B conference on the TV and OTT market in Saudi Arabia was essential to bring all the stakeholders together for a day of dialogue and networking. We hope you will join us in Riyadh on February 28. Registration is mandatory; attendance is free.
