MBC3 to launch HD service on My-HD Media

Kid’s entertainment TV channel, MBC3 will be available in HD from March 2013 on My-HD Media, the television platform that offers a single viewing card solution for high definition (HD) channels in the Middle East and North Africa (MENA) regions.

Aimed at adding further value to MBC3’s wide base of regional viewers by enhancing children’s viewing experience, My-HD Media will also be the first to offer viewers an English audio option, which is expected to attract non-Arabic speaking viewers to enjoy the channel’s wide range of popular programmes and serve as an educational tool as well as to help children who want to learn English.

Commenting on the partnership, Cliff Nelson, CEO, My-HD Media said: “We are delighted to add MBC3 HD to our bouquet of HD offerings. The partnership with MBC Group has significantly developed over the months, and I am confident our HD platform will ultimately provide mutual benefit for both parties, through driving more subscribers to our platform and securing more MBC3 viewers but most importantly enhancing the quality of their viewing experience.”

The new offering will allow subscribers to enjoy MBC3’s popular animation and LIVE series, movies and edutainment productions in HD, making for an enjoyable viewing experience. The channel will be available in all 22 MENA countries.

“MBC Group has pioneered the introduction of services that enrich audience experience, and such initiatives will continue,” said Sam Barnett, MBC Group CEO. “The popularity of MBC3 among children of all ages will continue to grow as we broadcast their favourite programmes in high-definition.”

Viewers who purchase My-HD Media’s approved receivers or viewing cards will be able to enjoy MBC 1, MBC 2, MBC3, MBC 4, MBC Action, MBC Drama, MBC MAX, and Al Arabiya News Channel, for free, in high-definition available on Nilesat.

The My-HD platform is compatible with HD digital receivers from various brands such as Humax, NHE in Kuwait, Tru View and Dansat in Saudi Arabia and Tevicom in Morocco as well as Altech UEC and Linux which will soon launch in the region.