The collaboration with Skreens enables MediaKind to deliver a flexible, scalable solution that meets the evolving needs of the media landscape.
MediaKind and Skreens have partnered to launch an advanced Multiview solution that enhances live event viewing experiences.
The innovative solution combines Skreens’ content compositing technology with the MK.IO streaming platform to offer broadcasters, operators, OTT service providers, and content owners the ability to deliver multiple simultaneous video feeds, and giving viewers more control and flexibility in how they watch live content. The Multiview solution enables audiences to toggle between multiple camera angles or streams, enjoying a personalised viewing experience on any device. This makes the solution perfect for sports, live events, and other interactive experiences. Moreover, the Multiview experience is accessible on a wide range of devices, from smart TVs to mobile phones, ensuring platform/device choice is not a barrier for viewers.
MediaKind leverages Skreens’ server-side compositing technology to deliver Multiview as a single stream, requiring no changes to existing infrastructure. This means even low-powered devices can support the experience without additional upgrades. Tailored for live event broadcasts, the solution operates on a pay-as-you-go basis, aligning costs with live event schedules, further promoting flexibility for viewers, as well as keeping the solution cost-effective.
Speaking at the launch, Cory Zachman, SVP Engineering at MediaKind, said: “With the new Multiview solution, MediaKind is taking live event viewing to the next level. By integrating Skreens’ technology, we’re enabling broadcasters, operators and OTT providers to offer more dynamic, customisable content experiences to their audiences—unlocking new levels of engagement and interaction.”
Marc Todd, CEO and Co-Founder of Skreens, added, “The future of viewing experiences lies in the personalisation of live content, particularly in sports. Our partnership with MediaKind leverages Skreens’ patented live multiview personalisation technology, combining two innovative platforms. This collaboration not only enhances our customers’ offerings with dynamic new features but also opens up exciting monetization opportunities.”
