In her role, Mia will be responsible for leading acquisitions of local language programming in Turkey for HBO Max in EMEA and Latin America.
WarnerMedia has announced the appointment of Mia Edde to the newly created role of Executive Director of Turkish Content Acquisitions, effective from August 1, 2021.
In her role, Edde will be responsible for leading acquisitions of local language programming in Turkey for HBO Max in EMEA and Latin America. She will also work closely with the acquisitions and programming teams led by Ragnhild Thorbech, Head of Programming and Acquisitions, EMEA and Andres Mendoza, Head of Acquisitions and Negotiations, Latin America. Additionally, Edde will work with Antony Root, EVP and Head of Original Production, EMEA on the commissioning and production of original Turkish language content.
Edde joins WarnerMedia from MBC Dubai where most recently she was Senior Content Manager. In the previous role, she developed and implemented acquisition strategies and worked closely with the writing and adaptation teams on all original scripted commissions, including working closely with producers and directors in Turkey and the MENA region. Edde has a content acquisition and production background, having previously worked in a number of roles at MBC Dubai since 2005.
Speaking about the appointment, Priya Dogra, President, WarnerMedia EMEA & Asia (excl. China.) said: “With HBO Max’s global expansion well underway, we are continuing to prepare for launches across Europe later this year. Mia’s track record of identifying and acquiring high quality Turkish local language content will support our efforts to build a vibrant local programming slate for HBO Max.”
Mia Edde added: “This is an exciting time to be joining WarnerMedia as HBO Max expands internationally. Turkish local language content has immense popularity amongst international audiences, and I am looking forward to bringing the very best of this content to HBO Max.”