The platform allows fans to browse from a catalogue of celebrities and request a personalised video shoutout.
Minly has launched an online marketplace presenting a platform for fans to book personalised videos from their favourite celebrities in the Middle East.
The platform aims to bridge the gap between fans and celebrities and already features over a hundred superstars from a diverse set of fields including sports, music, cinema, and television.
The platform allows fans to browse from a catalogue of celebrities and request a personalised video shoutout. On their end, the celebrities receive requests from fans and record a shoutout to watch, download, and even share. The platform also features a systematic content monitoring system to ensure a positive experience for both users and celebrities.
Minly was founded by Tarek Hosny and Mohamed El-Shinnawy in partnership with Tarek El Ganainy’s TVision, the media production arm behind widely distributed shows across the Middle East such as SNL Arabia.
Minly is backed by Foundation Ventures and HOF Capital, a global venture capital firm whose investments include Uber, Alibaba, and Epic Games.
Minly is available in Egypt but plans to expand into the Gulf region, starting with Saudi Arabia.
Commenting on the new platform, Tarek Hosny, Minly’s CEO was quoted saying: “We had a hard time scheduling the launch of Minly due to Covid-19. Over the past months, we have worked with determination to launch the application on time despite the risks. Our passion for the project helped us overcome these obstacles.”