MIPTV has published an exclusive report entitled The Definitive Guide: How to Create a Hit Format in 10 Lessons, which lifts the lid on the secrets of the international format business. Authored by the international TV and digital content observatory, The Wit, the 43-page report sets out in 10 chapters how producers can make it […]
MIPTV has published an exclusive report entitled The Definitive Guide: How to Create a Hit Format in 10 Lessons, which lifts the lid on the secrets of the international format business. Authored by the international TV and digital content observatory, The Wit, the 43-page report sets out in 10 chapters how producers can make it to the top with their TV show ideas. The report includes valuable insights into what are the common ingredients to all best-selling TV formats; and how does one get fresh ideas and build a unique format, whilst preventing copycats. It also explores the best ways to sell ideas to the TV world, adapt them when necessary, and make them last for ever. In the relatively young format business with huge growth potential, embodied by well-known global brands like The Voice and Got Talent, these are the key questions all producers should ask themselves in the quest for the next TV hit.
In a market where hits are scarce, competition is fierce, new platforms are multiplying, and the need to minimise risks with proven intellectual properties is growing, this definitive guide shares the findings acquired over The Wits two decades of format exploration and analysis, and provides genuine inspiration for producers worldwide. The report comes two weeks ahead of the 2016 MIPFormats, the only specialist trade event for the international formats community, which takes place in Cannes, France, on 2-3 April 2016 ahead of the MIPTV entertainment content market. For the first time this year, The Wit will be giving MIPFormats participants an exclusive insight into the latest trends in the marketplace, presented by CEO Virginia Mouseler.
Two Fresh TV sessions will look at whats hot in entertainment and game show pilots, and the newest in factual entertainment and reality shows. The presentations will also explore the main trends shaping the formats market in 2016. Format industry veteran Gary Carter, Newen content chief Bibiane Godfroid, and President International, ITV Studios Maria Kyriacou will be the three headline keynotes at MIPFormats. The event also features the annual MIPFormats International Pitch Competition, which for the second time will be backed by global partner all3media International, the distribution arm of the UKs leading TV production group, now in its seventh edition. Producers and creators from around the world are invited to pitch their ideas for new and original, non-scripted entertainment formats before the industrys most experienced format professionals.
