MIPTV 2017, which takes place in Cannes, France, from 3-6 April 2017, will feature its biggest-ever programme on immersive content with special emphasis on Virtual Reality (VR).
MIPTV 2017, which takes place in Cannes, France, from 3-6 April 2017, will feature its biggest-ever programme on immersive content with special emphasis on Virtual Reality (VR). VR will be the key topic of a keynote, a leadership summit, a full conference programme and dedicated exhibition area.
Rikard Steiber, President of Viveport at HTC Vive, will keynote the VR programme at MIPTV. Steiber will discuss the different content plays that are growing the VR ecosystem. With Viveport, HTC has built a VR app store and content delivery platform thats both consumer and enterprise-facing. The app store will soon be the first to introduce a subscription model for VR, helping consumers navigate through more than 1,000 pieces of content now available in the marketplace. Viveport recently launched a platform to distribute VR content globally into arcades and amusement centres, developing an important touch point for consumers to experience and adopt high-end VR. Steiber will also highlight how the variety of experiences being created for VR is emblematic of its potential to become the next mass-adopted medium.
In parallel, MIPTV is hosting the inaugural Immersive Content Leadership Summit. This invitation-only gathering of industry pioneers will shape the rules of VRs transactional content marketplace, and explore how to turn the VR content economy into a sustainable ecosystem. The round table summit will include VR executives from media groups, content distributors, producers and manufacturers.
The comprehensive conference programme will feature a full series of panels addressing virtual reality through the lens of existing genres, addressing overarching topics such as social VR and augmented reality. Companies who have so far confirmed their participation include: HTC Vive, Sony, Google Daydream, BBC Studios, Turner, REWIND, Jaunt VR, Microsoft Hololens, 30NINJAS, STARTVR, ALTSPACE VR, OKIO Studios, MEDIAMONKS, BLEND MEDIA, LIVELIKE, XTREME VIDEO, MARC DORCEL, VAST MEDIA, and NEXUS Studios.
VR content today, ranges from immersive story-driven narratives to powerful entertainment experiences. As such, it is very much part of MIPTVs DNA to provide the funding blocks for a VR content market place and to foster the development of compelling VR content across the wider entertainment sector, said Laurine Garaude, Director of Television Division at Reed MIDEM, organiser of MIPTV.