Monsooq’s time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose
Mobile technology company, Mondia, which specialises in the marketing and distribution of digital content, has announced its second African launch of entertainment plat-form Monsooq in Nigeria. This follows on the heels of the initial launch in South Africa. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.
Monsooq’s time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform. New users to Monsooq Nigeria will receive 60 minutes complimentary access and a 50% discount on content during the launch, after which pricing is Naira 20 per hour.
Whether a consumer wishes to play a game for 30 minutes while commuting, or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.
Dr Amadeo Rahmann, Mondia Group CEO, said: “Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us. African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content.”
He continued: “Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.”
In a statement, Mondia said it believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nige-ria is also currently the second-largest film producer in the world in terms of the number of movies. The local industry employs about one million people and generates over US$7 billion for the economy, and Mondia says it is exciting to help provide another platform for this content.
“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much-needed entertainment during these difficult times,” concluded Dr Rahmann.