The company will operate under the new name in eleven African countries.
Moroccan telecommunications group, Maroc Telecom, has been rebranded as Moov Africa. The change has been applied to 11 African countries and the company confirmed Gabon Telecom, MAURITEL, Moov Benin, Moov Centrafrique, Moov Cote d’Ivoire, Moov Niger, Moov Togo, SOTELMA-Mali, TIGO-Tchad will now operate under the new commercial brand Moov Africa.
Speaking about the rebrand, Managing Director Sidi Mohamed Naimi said: “They are Moov Africa – to signify a single graphic sign, all the strength of a group and Maroc Telecom’s commitment to put its expertise at the service of each of its subsidiaries. Evolving under a single brand means being enriched by differences, exchanging experiences and expertise to strengthen skills.
“The new Moov Africa brand identity of the Maroc Telecom Group marks a further step in the international development of the Maroc Telecom Group, and thus reaffirms the unequivocal commitment of the Maroc Telecom Group alongside Gabon to offer the best products and services to its customers.”