The new channel will showcase Ferrari racing activities and will also feature live streams, full race replays, highlights, official model presentations and more.
Motorsport Network has entered into an agreement with Ferrari to create a new channel called ‘Ferrari’ on the Motorsport.tv OTT platform.
The channel will feature race and sporting coverage including Competizioni GT, F1 Clienti, XX Programmes and Ferrari Challenge (Europe, North America, Asia Pacific and the UK) as well as a wide range of video content on the road car range. There’s also a spotlight on Ferrari’s participation in WEC, Le Mans 24 hours and Blancpain GT series.
Motorsport Network will work with Ferrari to produce unique content, aligned with the Racing and Automotive media platforms and other assets in the Motorsport Network.
Commenting on the new channel, Jane Reeve, Ferrari Chief Communication Officer said: “In a world where content is king, the agreement with Motorsport Network arrives at an ideal time allowing us to significantly amplify our story living. Story living as opposed to storytelling because, without doubt, any Ferrari event involves the whole range of emotions and senses in a truly empathic experience. We are extremely pleased to be able to work together with Motorsport Network to share what it means to be Ferrari to an even larger global audience.”
James Allen, Motorsport Network’s President remarked: “We are very proud to make this announcement today of an exciting partnership with Ferrari and look forward to creating a channel that is a true destination for all fans of this legendary marque and to cross-leveraging with our other platforms to best serve the audience.”
Motorsport.tv is Motorsport Network’s OTT platform, providing more than 1,000 live streams a year, race highlights, original shows and documentaries dedicated to racing and cars.