The announcement builds on the success of the companies’ ongoing relationship and expansion of laser solutions in the region.
Cinionic, a Barco, CGS, and ALPD cinema joint venture, has announced expansion of its relationship with Saudi-based Muvi Cinemas to extend laser-powered cinema to more audiences across the Kingdom. Muvi, the country’s first homegrown theatre chain, launched in 2019 as part of the introduction of the cinema experience in the region. Cinionic, a partner since Muvi’s inception, and as part of the ongoing expansion of cinema in KSA, will equip more than 400 new screens with solutions from its award-winning laser portfolio, including Barco Smart Laser and Series 4 projectors.
“We continue to invest in our future to provide the best experiences for our customers when it is safe for them to return,” commented Sultan Al Hokair, CEO, Muvi Cinemas.
The announcement builds on the success of the companies’ ongoing relationship and expansion of laser solutions in the region. Theatres worldwide use Cinionic’s laser technology for ways to deliver better cinematic experiences for their guests, with over 20,000 laser units currently in the field. Muvi will equip screens with Barco Series 4 projectors and deploy dual-Smart Laser solutions for its larger premium screens. Muvi’s consistent laser projection strategy provides them with projector modularity and commonality, perfect for a geographically spread circuit: easier maintenance and simpler operations as they expand their chain and reach.
“With Muvi, we are building now, for the future. As an exhibition community, we need to equip ourselves to be ready for audiences around the globe as they begin returning to the cinema. Our industry-leading laser solution portfolio delivers an unmatched viewing experience, the one moviegoers are craving,” said Wim Buyens, CEO, Cinionic.