In Q4, the company gained 18.9m new subscribers, pushing its global total past 300m.
Netflix has reported its most successful quarter ever, adding 18.9m new subscribers in Q4, pushing its global subscriber count to over 300m. This milestone marks the largest quarterly subscriber gain in the company’s history and caps off a transformative 2024, during which Netflix added a total of 41m subscribers.
Commenting on these results, Josh Gilbert, market analyst at eToro, highlighted the company’s robust financial performance, with Netflix exceeding both earnings and revenue expectations.
“This record quarter caps off a landmark year for Netflix, which added 41m subscribers in 2024,” said Josh Gilbert. “From local-language hits like Squid Game to major Live Sports events such as Mike Tyson vs. Jake Paul, Netflix has solidified its position as the leader in streaming. By delivering content at various price points, the company continues to attract a diverse audience, all while controlling costs. Shows like Squid Game have proven that local-language productions can generate outsized subscriber growth without the hefty price tags of Hollywood blockbusters.”
Netflix’s Q4 revenue surged to $10.25bn, a 16% year-over-year increase. The company also raised its full-year revenue guidance for 2025, signalling further growth on the horizon. With the introduction of an advertising-supported tier, Netflix is appealing to a broader range of users while attracting top-tier advertisers to the platform.
The company is set to transition away from reporting subscriber numbers after this quarter, shifting investor focus to key financial metrics like double-digit revenue growth, expanding profit margins and free cash flow. According to Josh, Netflix’s ongoing commitment to Live Sports and the performance of its advertising segment will continue driving growth in 2025.
“With a strong content line-up, Netflix is well-positioned to justify future price increases,” added Josh Gilbert. “The company’s growth trajectory is unlikely to slow down anytime soon, as it continues to deliver value to both investors and users alike.”
