Under the new ad-support tier, users will be treated to four minutes of commercials per hour.
Netflix has estimated that its upcoming advertising-supported subscription plan to reach about 40m viewers worldwide by Q3 2023, the Wall Street Journal reported.
The company expects 4.4m, unique viewers, globally by the end of the year, with 1.1m coming from the US. Those figures will increase to 40m worldwide, with 13.3m from the US, the WSJ said, citing a document shared with advertising buyers.
Netflix’s projections for advertisers covered a dozen launch markets, including Brazil, Mexico, Japan, the UK, France, Germany, Korea, Spain, Italy, Australia and Canada.
Netflix told the Journal it was still in the early days of launching its advertising tier and no final decisions had been made.
The streamer has already tapped Microsoft as its partner for the upcoming ad-supported tier.
Netflix plans to sell 15- and 30-second spots that would appear during the pre-roll and within shows themselves. Ads will be restricted to around 4 minutes per hour, significantly less than on broadcast television.
The new Netflix advertising-supported tier will cost subscribers between $7 and $9 per month.