The project was conceived and produced in collaboration with Netflix, IDZ, Webedia, Filmar, TVU Networks, Gaze, Bim Bam, Publicis Consultants and The Source.
Netflix has expanded its storytelling beyond the screen with One Last Adventure, a large-scale global fan experience created to coincide with the final season of Stranger Things. Designed to immerse audiences directly inside the series’ universe, the initiative transformed traditional promotion into a live, real-time adventure shared simultaneously on-site and online.
In France, the concept was realised through one of its most ambitious executions to date: a live, uninterrupted film produced by IDZ and performed without a single cut. Popular streamer Joyca took on the lead role in an immersive narrative powered by TVU Networks’ cloud-based production technology, enabling seamless live broadcasting across multiple locations.
The experience saw an entire building reimagined as the Upside Down, with actors improvising in real time as Joyca navigated challenges while thousands of viewers followed the action live. The story unfolded second by second, culminating in a race through Paris on an electric bike to a cinema packed with fans — all captured in one continuous shot.
Filip Trad, Director of the event, said: “We wanted this to feel like a film, except it was happening live, across two locations, with no second take. Every transition had to be invisible — switching from a dark set to a street camera, handling live interactions, sound, ambient noise, creator mics… without ever breaking the flow. TVU’s cloud solutions gave us seamless continuity. That fluidity changes everything: it keeps the audience fully immersed, connected to the story from start to finish, as if they were part of it.”
The project was developed in collaboration with Netflix, IDZ, Webedia, Filmar, TVU Networks, Gaze, Bim Bam, Publicis Consultants and The Source. More than a promotional stunt, One Last Adventure demonstrated how live storytelling can strengthen emotional connections between audiences and fictional worlds, turning viewers into active participants rather than passive spectators.
The Paris event unfolded simultaneously inside the cinema and online, with hundreds of thousands tuning in live on Twitch and later watching the recorded version on YouTube. It formed part of a wider series of immersive fan experiences launched by Netflix across multiple countries in the lead-up to the final season’s premiere.
Fuelled by global momentum, the fifth and final season of Stranger Things ranks among Netflix’s most-watched English-language series, amassing more than 105m views during its launch period and highlighting the scale and passion of the show’s worldwide fan community.
