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Netflix surpasses 200m paid subscriptions

Netflix plans $18bn content investment for 2025

March 13, 2025
Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

May 29, 2025
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Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

May 29, 2025
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May 27, 2025
Gaming revenue in Saudi Arabia to reach $6.8bn by 2030: BCG

BLAST and eCLUTCH strike global esports broadcast deal

May 27, 2025
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    Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

    Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

    Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

    Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

    Rotana Media Services becomes exclusive media sales partner for stc tv

    Rotana Media Services becomes exclusive media sales partner for stc tv

    TikTok tops 2bn downloads globally

    SRMG partners with TikTok to empower content creators across KSA and MENA region

    Ventum Tech and Disguise announce strategic GCC partnership

    Ventum Tech and Disguise announce strategic GCC partnership

    Algerian film ‘Algiers’ to hold world premiere at Rhode Island Film Festival

    Algerian film ‘Algiers’ set to screen in Abu Dhabi

    Cairo Film Fest sets new date to avoid clash with RSIFF

    Cairo International Film Festival opens submissions for 46th edition

    TwelveP brings exclusive Eid special of ‘Orange Moo Cow’ as part of co-production

    TwelveP brings exclusive Eid special of ‘Orange Moo Cow’ as part of co-production

    TOD Studios announces second season of Turkish series ‘Doors of Destiny’

    TOD Studios announces second season of Turkish series ‘Doors of Destiny’

    Intelsat secures approval to launch direct broadcast services

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      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

      Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

      Rotana Media Services becomes exclusive media sales partner for stc tv

      Rotana Media Services becomes exclusive media sales partner for stc tv

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      SRMG partners with TikTok to empower content creators across KSA and MENA region

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      Ventum Tech and Disguise announce strategic GCC partnership

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      Algerian film ‘Algiers’ set to screen in Abu Dhabi

      Cairo Film Fest sets new date to avoid clash with RSIFF

      Cairo International Film Festival opens submissions for 46th edition

      TwelveP brings exclusive Eid special of ‘Orange Moo Cow’ as part of co-production

      TwelveP brings exclusive Eid special of ‘Orange Moo Cow’ as part of co-production

      TOD Studios announces second season of Turkish series ‘Doors of Destiny’

      TOD Studios announces second season of Turkish series ‘Doors of Destiny’

      Intelsat secures approval to launch direct broadcast services

      Intelsat secures approval to launch direct broadcast services

      Trending Tags

      • broadcast
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      The expanding role of AI in broadcast

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      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

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        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

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        The Power of Podcasts & Audio Streaming in Saudi Arabia

      • Opinion
        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

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        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

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      Netflix plans $18bn content investment for 2025

      Staff Reporter by Staff Reporter
      March 13, 2025
      in News, OTT/Video Streaming
      Netflix surpasses 200m paid subscriptions
      ShareTweetPostEmail

      The $18bn cash content spending would be an 11% increase from last year’s $16.2bn.

      Netflix is set to invest approximately $18bn in content production in 2025, marking an 11% increase from its $16.2bn budget in 2024. Chief Financial Officer Spencer Neumann announced the expanded spending, emphasising that the company is far from reaching a ceiling on its content investment. “We’re not anywhere near a ceiling. I think we are still just getting started,” he stated.

      The budget increase will fund a diverse lineup of high-profile projects, including The Electric State, a sci-fi film directed by the Russo Brothers and starring Millie Bobby Brown and Chris Pratt. The Russo Brothers, known for their successful collaboration with Netflix on The Gray Man, continue their partnership with this upcoming production. Additionally, Netflix is allocating substantial resources to its “Extraction” franchise, Zack Snyder’s Rebel Moon and Army of the Dead, as well as hit series like Wednesday and Bridgerton. The platform is also strengthening its offerings in documentaries, K-dramas, and anime to cater to its global audience.

      Netflix’s strategic growth extends beyond content production. Following a period of strong revenue acceleration in 2024, with nearly 20% revenue growth and a six-percentage-point margin expansion, the company continues to focus on enhancing entertainment value while expanding revenue streams. Key initiatives include tackling account sharing and expanding its advertising business. Netflix’s paid sharing model is now fully operational, and the advertising tier has seen significant adoption, with about 55% of new subscribers opting for the ad-supported plan in Q4 2024.

      Looking ahead, Netflix expects to double its advertising revenue in 2025, following a similar achievement in 2024. To support this growth, the company is launching a first-party advertising technology stack, set to roll out broadly starting in the US in April. This move aims to capture a share of the estimated $180bn addressable advertising market across Netflix’s operating regions.

      As Netflix continues to scale, the company is also exploring new content formats, including live events and gaming. A major highlight of this strategy is its growing interest in live sports. Netflix made its debut in sports broadcasting by streaming two NFL games on Christmas Day 2024, drawing nearly 65m viewers. Encouraged by this success, the company is considering bidding for additional NFL broadcasting rights, including Sunday afternoon games, potentially challenging networks like CBS and Fox. However, major shifts in NFL broadcasting rights are unlikely before 2029, as current deals extend through 2033 with an opt-out option in 2029.

      “Never say never,” Neumann said regarding future sports acquisitions. “If there’s a way to make economic and business sense for a broader package of sports, we remain open to it. But it’s not something that’s in our near-term horizon.”

      Despite mixed reactions from fans about streaming-based NFL broadcasts, Netflix’s venture into live sports aligns with its broader strategy of diversifying content and engaging a wider subscriber base.

      Tags: advertising revenuefeaturedpostNetflixNetflix contentnetflix content spendNetflix subscribers

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