AlUla Creates is currently building the infrastructure and global network of mentorships and other resources to support the next generation of female Saudi storytellers pairing them with accomplished writers, directors and producers to bring their stories to life.
Film AlUla has unveiled AlUla Creates, a platform aimed at empowering future generations in film, the arts and fashion. The launch is part of a year-round programme designed to help new female filmmakers and creatives collaborate with industry professionals and access development funds to create and share their stories set against the landscapes of AlUla with the world.
The first phase partners with The British Fashion Council (BFC), acclaimed Saudi film actor Mila Al Zahrani, Kloss Films founder Alec Maxwell and fashion icons Helena Christensen and Eva Herzigova as ambassadors to champion the long-term mission of the platform.
AlUla Creates is part of Film AlUla’s wider strategy to develop a film-friendly ecosystem that will include a purpose-built studio and digital creative hub complex in AlUla. As the film industry in Saudi Arabia continues to develop, AlUla’s generous financial and support incentives have seen a significant increase in productions shooting in the region.
The programme supports the socio-economic development of the AlUla region, with investment in jobs, training and the creative arts across a range of disciplines. As Film AlUla positions the region as an international filming destination, there is emphasis on producing films in the most efficient way possible, whilst respecting the natural environment, resources, and cultural significance.
Charlene Deleon-Jones, Executive Director at Film AlUla, said: “More than 70% of the population in Saudi Ariba is under 30 with the fastest growing cinema audience in the world. There is a buzz about the screen sector in homes, schools, and boardrooms. Spending time in the beautiful landscape of AlUla, the streets of Jeddah or homes in Riyadh it is impossible not to take note of the fashion, art warmth, vibrancy and intellect of this generation. AlUla creates is part of this picture providing opportunities for creative development and collaborations across sectors and borders.”
Alec Maxwell, Director at KLOSS Films added: “It feels exciting to work with an all-female crew on this project and contribute to the creative future of Alula.”