Nigerian education and entertainment television and media communications network, Pipul TV, has selected video compression solutions provider V-Novas PERSEUS Plus to support the launch of its entertainment service. V-Novas next-generation compression technology deployment is slated to help Pipul TV deliver full HD content to all devices across Nigeria, regardless of bandwidth. The Nigerian pay-TV, video-on-demand […]
Nigerian education and entertainment television and media communications network, Pipul TV, has selected video compression solutions provider V-Novas PERSEUS Plus to support the launch of its entertainment service. V-Novas next-generation compression technology deployment is slated to help Pipul TV deliver full HD content to all devices across Nigeria, regardless of bandwidth.
The Nigerian pay-TV, video-on-demand (VOD), and Internet Protocol television (IPTV) services market is growing rapidly as significant internet penetration and smartphone adoption alter the manner in which consumers view content. Mobile penetration, in particular, has rocketed in recent years going from 53% in 2016 to 84% in 2017. In 2017, there were 21 million smartphones in Nigeria and this rapid growth, coupled with a huge appetite for media entertainment, presents a massive opportunity for services like Pipul TV.
By deploying V-Novas PERSEUS Plus, Pipul TV is able to deliver full HD video entertainment at 1 Mbps and 720p video at 300 kbps. Leveraging the reach of mobile networks, the service aims to provide the best consumer experience but at a fraction of the bandwidth required with other solutions, resulting in reduced buffering and an overall improved quality of experience for consumers. The ability to deliver video at lower bitrates also enables services to reliably reach more viewers, even on the slowest or most congested network connections, increasing their addressable market substantially. Pipul TV is an IPTV service that has eliminated the data access cost and poor connectivity bottlenecks to subscribers in sub-Saharan Africa.
Benjamin Okoroafor, CEO of Pipul TV commented that the network is excited to be at the forefront of a media revolution that is being driven by the huge growth in IP connectivity in the country.
Pipul TV is founded on a principle of delivering content with no subscriber-side data costs through agreements with local telcos, which are made feasible by the lower bitrates PERSEUS Plus enables. Because PERSEUS Plus can be deployed to all devices today and provides such a significant improvement in the quality of experience that our customers will receive, it was clear this would be an absolute game-changer for the economics of our business and something that will keep us well ahead of the competition.
The Pipul TV OTT service will carry over 200 local and international live channels and a large catalogue of VOD content. The service is projected to reach two million subscribers within three years. The service will initially be launched on a dedicated streaming set-top-box and then rolled out to more connected devices over time.
Guido Meardi, CEO and co-founder at V-Nova, added: Were proud to be supporting the ambitious Pipul TV service in one of the worlds most dynamic and rapid growth markets. Examples across the globe are showing today that IP delivery is what will drive massive growth in video and entertainment services, challenging existing networks and current technology solutions. This deployment is yet another great showcase for how our PERSEUS Plus technology can provide both substantially better viewing experiences and data delivery cost savings, whilst doing so at massive scale.
