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NU Qatar and Afikra collaborate to host symposium on Arabic storytelling in AI, film & media

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      Home News Events

      NU Qatar and Afikra collaborate to host symposium on Arabic storytelling in AI, film & media

      Staff Reporter by Staff Reporter
      October 21, 2024
      in Events, News
      NU Qatar and Afikra collaborate to host symposium on Arabic storytelling in AI, film & media

      Image credit: Supplied

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      The programme includes several panel discussions featuring local and regional voices, each focusing on a unique theme, as well as two performances and a variety of collateral activities.

      The Media Majlis Museum (mm:museum) at Northwestern University (NU) in Qatar is collaborating with global media and educational platform Afikra, to host a public symposium on October 26, 2024. The symposium will explore the significance of Arabic storytelling in artificial intelligence (AI), film, and media as part of its fall 2024 programming.

      The day-long, multidisciplinary event at Northwestern Qatar’s campus in Education City coincides with the ongoing exhibition on Arabic titled ‘The limits of my language are the limits of my world,’ curated by NU Qatar alumna Amal Zeyad Ali. The programme will include several panel discussions featuring both local and regional voices, each focusing on a unique theme, as well as two performances and a variety of collateral activities.

      The first panel, ‘Screens and Scripts: The Future of Arabic in Media,’ will focus on the evolving role of the Arabic language across various media platforms, from traditional news outlets to modern streaming services and social media channels. Participating speakers include Lebanese director and screenwriter Amanda Abou Abdallah, award-winning filmmaker and Northwestern Qatar associate professor Rana Kazkaz, and producer Hussein Fakhri. They will discuss how Arabic is being adapted to meet the demands of a global audience while preserving its cultural nuances in a conversation moderated by Ibrahim N. Abusharif, associate professor in the Journalism and Strategic Communication Program at Northwestern Qatar.

      The second panel, ‘Algorithms and Alphabets: Advancing Arabic in Technology,’ will focus on how Arabic interfaces with emerging technologies. Nizar Habash, professor of computer science at NYU Abu Dhabi,  Salma Elkhaoudi, PhD in anthropology graduate from Stanford School of Humanities and Sciences, and Houda Bouamor, associate teaching professor of information systems at Carnegie Mellon University in Qatar, will sit down in conversation with Wajdi Zaghouan, associate professor at Northwestern Qatar, to discuss new processing tools for the Arabic language, the challenges of developing culturally and linguistically sensitive AI systems, and the future possibilities for Arabic in the global tech landscape.

      In the final panel, Enam Al-Wer, professor in the Department of Language and Linguistics at the University of Essex, Lebanese author Omar Thawabeh, and Layan Abdul Shakoor, founder and creative director at Saudi-based writing and publishing house Mauzoun, will explore the evolving landscape of Arabic publishing. The conversation will focus on the interaction between Classical Arabic and various colloquial dialects in literature and publishing. They will also examine emerging trends in both digital and traditional publishing, the role of translations in bridging linguistic divides, and innovative strategies for navigating the complexities of a diverse linguistic landscape.

      Alongside the panels, the programme will feature a musical performance by DJ Amen Ra, who will take audiences on an immersive musical journey across the Arabic-speaking world. The programme will conclude with a live performance by Bedouin Burger, a musical duo featuring Lynn Adib and Zeid Hamdan.

      Alfredo Cramerotti, director of mm:museum, said, “The day-long symposium at Northwestern Qatar exemplifies the public engagement the media majlis museum promotes, featuring conversations, debates, performances, and networking on the Arabic language in media, tech, and publishing. Collaborating with Afikra enhances our connection with Arab communities and enriches the storytelling of Arabic culture for younger audiences.”

      This symposium is part of an ongoing collaboration between mm:museum and Afikra, which also includes a three-episode podcast series exploring the Arabic language, culture, and identity jointly produced and published on The Afikra Podcast Network. The inaugural episode featured curator Amal Zeyad Ali in conversation with Afikra founder Mikey Muhanna on language’s impact on the worldview and whether Arabic can be considered a language of the future. The second episode featured Jordanian-American philologist, epigraphist, and language historian, Ahmad Al-Jallad, who examined the origin and evolution of the Arabic language and its transformation into diverse dialects.

      In the third podcast episode, scheduled to premiere on October 23, Muntasir Al Hamad discusses the nuances between ‘amiyya, fasiha, and fusha, the local flavours that dialects offer, and the future of teaching Arabic to non-native speakers. Al Hamad is a specialist in comparative Semitic languages, syntax, and grammar, currently serving as an associate professor at Qatar University, where he also works at its Arabic for Non-Native Speakers Centre.

      Tags: AfikrafeaturedpostNU Qatar

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