Triton Digital will introduce an online radio measurement solution in the UAE market called Webcast Metrics shortly, it announced. The online audio measurement platform is accredited by the Media Rating Council, making it the industry standard for online audio audience measurement. Webcast Metrics is presently used by over 8000 radio stations across the globe. This […]
Triton Digital will introduce an online radio measurement solution in the UAE market called Webcast Metrics shortly, it announced. The online audio measurement platform is accredited by the Media Rating Council, making it the industry standard for online audio audience measurement. Webcast Metrics is presently used by over 8000 radio stations across the globe.
This measurement platform is census-based and reports on server-side audience data without relying on surveys, diaries or estimates. The analytics platform is server-based and accessible on-demand for custom audience analysis. The customisable dashboard feature enables Triton Digital customers to analyse and compare audience metrics on many levels including demographic and geographic attributes.
Speaking about the need for online radio audience measurement, Michel Zeidan, regional sales director for Middle East & Africa, Triton Digital said: Online audio is a significant force in the media industry and is growing rapidly in popularity by the day in the UAE and Middle East region as a whole.
Webcast Metrics gives our clients the flexibility to present their audience in the form and manner they see fit. Media agencies and advertisers now have the means to evaluate audiences with more depth and precision, enabling more informed decisions when purchasing ad space, he added.
Webcast Metrics information is based on an exact count of listeners taken directly from streaming servers, rather than from consumer surveys, resulting in more accurate audience numbers, the company claims.
