Guests were immersed in various activities including Carrie's Dreamscape', 'Berger's Break Up Wall' and 'Carrie's Window.'
OSN+ hosted a launch event to celebrate the premiere of season two of And Just Like That and the 25th anniversary of Sex and The City. The event, which took place on June 20 at Attiko Dubai, immersed guests in a journey through the iconic world of Sex and The City and And Just Like That, paying homage to the show’s fashion, lifestyle, and unforgettable moments.
The event, part of the global travelling consumer activation, “And Just Like That…It’s been 25 years The Experience” which recently took place in New York and London, was specially crafted to transport fans deeper into the world of Sex and the City and generate excitement for the new season. Headlining the event as emcee was Ascia, OSN+ Brand Ambassador and beauty influencer.
Guests had the pleasure of immersing themselves in various activities, starting with ‘Carrie’s Dreamscape’. This immersive experience transported guests through the seasons of Sex and The City and And Just Like That, with a special focus on the show’s iconic fashion elements. The ‘Berger’s Break Up Wall’ offered an interactive paint-by-numbers concept, enabling guests to leave personalised messages and fill the New York skyline with their own touch, including a recreation of the infamous Berger post-it. Additionally, guests could step into the replica of Carrie Bradshaw’s apartment, ‘Carrie’s Window,’ and capture a photo moment amidst various other series-themed photo opportunities.
The event introduced OSN+’s exclusive collaboration with Magnolia Bakery, featuring ‘Carrie Cupcake’. These treats were available at the event and can now be found in stores across the UAE throughout the run of the series.
Ashley Rite, VP of Marketing and Growth at OSN, said: “We are delighted to start the summer season off with a little nostalgia, celebrating And Just Like That season two, while bringing to life the Sex and the City universe in a fun and immersive way.”
The premiere of And Just Like That season two will be available exclusively on OSN+ from June 22 as Carrie, Miranda, and Charlotte embark on new journeys filled with laughter, tears, and unexpected surprises.
To celebrate the 25th anniversary of Sex and the City, fans can relive the moments by streaming the full box set of the original series, now available on OSN+.
