OSN has refreshed its on-air brand identity further strengthening the networks position that is relevant to and resonates with its viewers. Now live, the modern and unifying on-air brand identity creates more synergy between the OSN brand, its channels, genres and services at the same time reinforcing and highlighting OSNs key differentiators content, technology […]
OSN has refreshed its on-air brand identity further strengthening the networks position that is relevant to and resonates with its viewers.
Now live, the modern and unifying on-air brand identity creates more synergy between the OSN brand, its channels, genres and services at the same time reinforcing and highlighting OSNs key differentiators content, technology and world-class customer service.
The new on-air look claims to mark a significant first for the regions broadcast industry integrating customer engagement via social media with the TV viewing experience.
Our objective was to create an emotional connection with our viewers and move the customer conversation from an online environment to a richer on-air experience, said David Butorac, CEO of OSN. The advent of social media has changed the way people consume entertainment. We recognise that viewers want to be more involved and be part of the conversation. They want to be heard and seen. We therefore developed a strategy that weaves social media and OSNs added value benefits into our on-air communication a first for the regions broadcast sector.
Bethany Bunnell, OSNs Creative Marketing Director added: We know that our brand is a key source of differentiation that guides our customers purchase decisions. Our brand refresh is designed to ensure that our brand promise and values come through in everything we do from programming and technology to the customer experience.
Theres no other pay-TV brand quite like OSN and we want this to come out loud and clear in our on-air spots. Our creative approach was to be emotive and apparitional while reinforcing our key differentiators. Our objective was to leverage our on-air platform to expand the conversation. The new OSN platform ids are focused on the amazing moments that happen in life and integrate actual tweets and Facebook messages so our viewers are now part of the conversation and the viewing experience.
As part of the on-air revamp, OSN has also aligned its genre colors for movies, sports, series, Arabic and news. New packaging has been developed for OSNs box office series making the customer experience richer underlining OSNs position as a premium entertainment provider.
OSNs new and refreshed look draws on the power of infographics and the unmatched technological strengths of the network. The new brand approach is also reflected in OSNs logo, which is now brighter and crisper, reflecting the networks strength and leadership in high definition TV.