OSN+ to integrate Vertex AI to enhance content discovery and recommendations for viewers of the streaming platform.
OSN+ has announced the integration of Google Cloud‘s Vertex AI Search for Media Recommendations, a next-generation large language model that builds on Google’s research in machine learning and AI. This announcement, revealed at the annual Google Media Summit last week, signifies the inaugural introduction of Google Cloud’s Vertex AI Search for Media Recommendations to an entertainment streaming platform in the Middle East and North Africa (MENA) region.
Speaking about the collaboration, Joe Kawkabani, CEO of OSN Group, said: “In an ever-evolving entertainment landscape, OSN+ is dedicated to providing our viewers with cutting-edge experiences. Our collaboration with Google Cloud’s Vertex AI is a significant step forward in this direction. By integrating this GenAI solution, we aim to redefine the way users interact with our platform, making it more engaging and dynamic.”
Tarek Khalil, Director, Middle East and North Africa, Google Cloud, added: “We are pleased to continue our partnership with OSN+ to bring the latest GenAI solution to the streaming platform. Vertex AI Search for Media Recommendations will solve the constraints of consumers who want assistance in discovering relevant content in a highly personalised and conversational way. AI is a powerful enabler and can be a major platform shift. That’s why we’re focused on making it easy and scalable for organisations to innovate with AI and that means expanding access to Google’s latest foundation models that have been rigorously tested in our own products.”
The integration of Google Cloud’s Vertex AI Search for Media Recommendations on OSN+ will empower subscribers to interact with their own virtual assistant, ensuring more accurate and personalised content recommendations. This strategic collaboration aims to elevate the streaming experience for OSN+ subscribers, offering them an enhanced and tailored content discovery journey.