The partnership will enable OSN to better cater to audience needs and market demands.
OSN has announced a strategic partnership with TVbeat Inc, to utilise its TV SaaS Framework services, in a step that will strengthen OSN’s position as a data-driven network and enable it to better address shifting viewership behaviour and trends in the MENA region.
In partnering with OSN, TVbeat will streamline set-top box viewership and demographic datasets and activate harmonised TV data available through its comprehensive TV Audience Measurement interfaces. The set of services include custom Reporting, Ranker, Research and Audience Manager modules to provide granular insights into linear and nonlinear TV viewership behaviour across any type of audience segment.
In the past years, OSN’s content strategy has seen an increasing focus on utilizing as many insights as possible from consumption data and deploying these insights towards content development to cater to audiences ever-changing needs and aspirations. That said, this is considered a natural step that is expected to take the network even closer to its consumers and help bring them stories that answer their needs and speak to their language.
Speaking about the partnership, Devrim Melek, SVP Strategy at OSN, said: “Our partnership with TVbeat comes in line with our ongoing efforts to bring our audiences not only best in class content but also content that resonates and entertains. Our mission is to answer our consumers desires and needs and our whole operation relies on our deep understanding of the nuances of the region, and this understanding is backed by data. In this sense, it is only a natural and strategic choice to invest more and more in this space.”
Powered by its SaaS Framework, TVbeat enables OSN to set advanced permission and data filtering controls to share harmonised TV data to both internal and external users, ensuring 0% data leakage and 100% data integrity.
Abbas D. Tahzib, Chief Revenue Officer at TVbeat, added: “To have the opportunity to establish TVbeat in the Middle East with a leading player such OSN is tremendous for us.”
TVbeat CEO Robert Farazin, said: “OSN is taking key steps in empowering their staff with data insights to impact their growing business, which is something we are excited to be delivering.”