Globally, the media roadblock will run across 82 channels in France, Germany, Italy, Middle East, Netherlands, Spain, Sweden, Switzerland, United Kingdom, Brazil and Mexico, Australia, Japan, Korea, and Taiwan.
Paramount Pictures is set to debut its final 60 seconds trailer for Gladiator II with the largest global mass media roadblock of all time reaching over 300 million viewers simultaneously across the globe on broadcast, cable, digital, and audio platforms. Beginning at 2am GMT+4, November 19 (9pm EST, November 18), a simultaneous roadblock will run across over 4,000 networks, digital platforms, local stations, Spanish-language stations, and radio stations.
Highlights include domestic broadcast hits on Monday night football on ABC, NCIS on CBS, The Voice on NBC, and Rescue Hi-Surf on Fox. Digitally, audiences will see the trailer within takeovers across Google, Roku, Meta, TikTok, Snap, and thousands more. Cable outlets include, but are not limited to, Paramount Global, Disney, FOX, NBC, Univision, and Warner and radio stations span from iHeart to Cumulus, to Townsquare and more.
Globally, the media roadblock will run across 53 channels in France, Germany, Italy, Middle East, Netherlands, Spain, Sweden, Switzerland, United Kingdom, 11 channels in Brazil and Mexico, and 18 channels in Australia, Japan, Korea, and Taiwan.
Gladiator II opened to #1 at the international box office, reaching a record-breaking international cumulative audience of $87m, including paid previews, after grossing $28m across 63 markets on Saturday, November 16. This marks Paramount Pictures’ biggest international opening for an R-rated film and the biggest international opening for a Ridley Scott film.
Domestically, Gladiator II will release only in theatres, Dolby Cinema, premium large formats and IMAX on November 22, 2024.
