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      Strata begins production of Trailing Edges for Pilatus PC-12

      Strata begins production of Trailing Edges for Pilatus PC-12

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Inter Medya and Zebra Producciones forge international co-production alliance

      Space42 to establish satellite manufacturing hub in partnership with ADIO

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      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

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      MBZUAI strengthens research ties with France’s École Polytechnique

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      UAE Media Council and Presight launch AI-powered media review platform

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      ‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

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      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

      Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

      Arabsat selects Telesat Lightspeed LEO services

      Arabsat selects Telesat Lightspeed LEO services

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
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      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Broadcasting beyond borders

      Broadcasting beyond borders

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

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        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

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      • Opinion
        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

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        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

        Staying Safe and Ensuring Continuity with Cloud Playout

        Staying Safe and Ensuring Continuity with Cloud Playout

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        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

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      Home News Analyst Reports

      Ramadan 2024 sparks surge in user engagement on digital platforms: DICM

      Staff Reporter by Staff Reporter
      May 3, 2024
      in Analyst Reports, News
      E-Ramadan Content Market gears up for fourth edition
      ShareTweetPostEmail

      According to Google's "Ramadan Insights" research, households in the MENA region have the highest number of internet-connected devices globally, with an average of 14 devices per household.

      Digital platforms have experienced a significant uptick in user engagement during the holy month of Ramadan 2024, according to a recent Ramadan report by Dubai International Content Market.

      TikTok, the short-form video platform, reported an 8% increase in consumption of entertainment content as users sought culturally relevant distractions. Notably, sports content saw a remarkable 22% surge, likely fueled by communal viewing during evening gatherings. Additionally, food and drink content witnessed a substantial 23% rise, reflecting the importance of Iftar and Suhoor in daily Ramadan rituals. Peak activity on TikTok occurred between the Iftar and Suhoor periods, accommodating users’ diverse needs.

      In the media landscape of Ramadan 2024, the Middle East and other regions with Muslim communities witnessed a notable transformation.

      YouTube emerged as a dominant force in Ramadan media consumption, particularly among Indonesian viewers seeking spiritual and personal development content. The platform saw a 2.3-fold increase in searches related to Islamic and Muslim lifestyle topics compared to the previous year. Moreover, there was a surge of interest in health and wellness, with a 60% rise in downloads of weight training videos, reflecting a trend towards maintaining physical health during fasting. YouTube’s versatility in offering both long-form and short-form content caters to users’ dynamic Ramadan schedules.

      Podcasting gained significant traction, especially among Gen Z and Millennials, with approximately 30% of these demographics listening to podcasts daily during Ramadan. A noteworthy 28% dedicated specific time post-Iftar to this format, indicating a preference for personal and spiritual enrichment through audio content.

      Google’s “Ramadan Insights” research revealed that households in the MENA region have the highest number of internet-connected devices globally, averaging 14 devices per household. This connectivity is reshaping media engagement patterns, with users interacting daily across a diverse array of devices and platforms.

      While social media remains influential, a notable shift towards the open internet is observed, with 72% of online activity in the region occurring outside social media platforms. This underscores the growing importance of websites, mobile apps, digital audio, video games, streaming TV, and digital out-of-home media during Ramadan.

      Connected TV emerged as a crucial medium for delivering premium content directly to viewers’ homes, offering advanced advertising capabilities for precise targeting. This trend presents new opportunities for marketers to tailor advertising experiences during Ramadan across the MENA region.

      Television remains a cornerstone of entertainment during Ramadan, with TV channels scheduling prime-time dramas featuring themes of faith, morality, and community. Special Ramadan-themed talk shows and variety programmes further reinforce communal bonds.

      In celebration of Ramadan 2024, Shahid launched two pop-up channels, “Ramadan Ma’na_GCC” and “Ramadan Ma’na_series,” while STARZ ON introduced two cooking channels in partnership with Roya Media Group.

      Streaming services like Shahid and MBC Ramadan curated special sections for Ramadan dramas and religious programming, reporting a spike in viewership, particularly for drama series. On-demand viewing convenience allows families to watch together after breaking their fast, seamlessly integrating into Ramadan’s nightly rituals.

      The TV production industry in Egypt relies on demographic profiles to target various audience groups, categorising content into “Class A,” “Class B,” and “Class C.” This tradition has evolved over decades, with Egyptian Musalsalat gaining popularity in the region, shaped by high production values and regional influences.

      Tags: connected TVDICMfeaturedpostRamadan dramasRamadan reportRamadan2024ShahidStarz ON

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