Sweidan has over 20 years of sales leadership experience in the MEA region with companies like Sony, Barco, and FOR-A.
ROE Visual has appointed Khalid Sweidan as Vice President of Sales in the Middle East and Africa, as part of its expansion.
The company has hired a native Arabic-speaking sales executive to tap into the growing business opportunities in the Middle East and Africa.
The subsidiary ROE Visual MEA sales office will offer regional support and service, enhancing its growth opportunities, service, and customer satisfaction.
Sweidan brings more than 20 years of sales leadership experience in the MEA region with several multinationals like Sony, Barco, and FOR-A. He has developed and executed regional business plans for the channel partners and worked closely with the region’s top-end users and broadcasters to enhance the presence of C-level Executives.
Entering into the new workplace as Vice President of Sales in the Middle East and Africa regions, Sweidan will start his journey based in Dubai and will have the primary focus on overseeing revenue growth in the MEA countries. Industry and peer-recognised, Sweidan is a seasoned professional with practical experience and a solid background in a diverse range of business management applications, including market analysis, sales, marketing, quality assurance, high-calibre presentations, negotiation and closing skills.
Speaking about his role, Sweidan said: “For nearly two decades, ROE Visual has been at the forefront in innovating and developing visual solutions that have exceeded the expectations of the world’s most demanding customers. With the massive growth in high-end video display solutions in the Middle East, now is the right time to have a formal presence in the region to be close to our customers and to be able to cater to their service requirements. I feel very excited to be a part of the ROE organization, which is fully committed to growing and capturing business in the MEA region.”
Grace Kuo, Sales Director at ROE Visual, added: “We are thrilled to welcome Khalid to the team. ROE Visual considers top-notch service and customer support integral to a sustainable development plan. We look forward to building solid and long-term partnerships with our MEA-based customers, and we’re confident that Khalid will be a vital part of this process.”
ROE Visual LED products are used for film, XR stages, virtual production, AV integration, and live events.
