By bringing all of its services under one parent company, the group hopes to fortify its presence in the market as a regional powerhouse.
Jordanian broadcaster Roya TV has consolidated all its operations under the newly launched banner of Roya Media Group (RMG). The group brings together all of the Roya departments including Roya platform, a digital service that comprises news, and cultural and entertainment programmes; Roya News, a 24/7 news service; Donya Ya Donya, which focuses on lifestyle news; Roya Bazaar, an online shopping platform; and two new products that are scheduled for a 2021 launch.
The media house aims to launch Roya Kitchen in March 2021 with the objective of providing recipes and food-related content to local audiences. A second launch called Roya Kids will target children aged between one and eight and will include educational content.
Besides this, RMG also comprises the Roya Academy for Media Training, an advanced educational centre for talented artists and media professionals to develop their artistic and media skills; The Creative Lab, a platform to attract and develop Arab and international talents and provide them with the creative space and technical infrastructure required to provide content to all audio and visual outlets in the region; Roya Talents, which links talents, influencers and artists both regionally and globally; and The Show, its production arm which comes with both kit and professional crew to provide cost-effective production services and technical expertise. The Show has been involved in some of the biggest live events and most popular TV shows in Jordan, according to a press statement from Roya TV.
“The idea of launching this group was to create unique local and Arab content, therefore meeting the requirements of viewers by narrating their reality through the implementation of the first slogan of Roya using the ‘From_You_To_You’ hashtag,” a statement from the company said.
