• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
GEO vs NON-GEO: Who wins the $90+ billion consumer broadband opportunity?

GEO vs NON-GEO: Who wins the $90+ billion consumer broadband opportunity?

November 21, 2019
EditShare to boost connectivity and workflows at NAB

EditShare to boost connectivity and workflows at NAB

March 21, 2023
HOT commissions romantic drama from MoviePlus Productions

HOT commissions romantic drama from MoviePlus Productions

March 21, 2023
Shahid streams Ramadan series ‘Kamel El Adad’

Shahid streams Ramadan series ‘Kamel El Adad’

March 21, 2023
African American Film Critics Association announces recipients of Special Achievement Awards

African American Film Critics Association announces recipients of Special Achievement Awards

March 21, 2023
Omantel ties with Wingu Group to expand into African market

Omantel ties with Wingu Group to expand into African market

March 21, 2023
Ramadan series ‘El Kateeba 101’ to air on ON TV

Ramadan series ‘El Kateeba 101’ to air on ON TV

March 21, 2023
Global Media Congress launches white paper on future of media industry

Global Media Congress launches white paper on future of media industry

March 21, 2023
­­Evertz expands features of 12G-SDI solutions

­­Evertz expands features of 12G-SDI solutions

March 21, 2023
Grass Valley inks multi-year deal with Globo

Grass Valley inks multi-year deal with Globo

March 21, 2023
Virtual Production: Another Buzzword?

Virtual Production: Another Buzzword?

March 20, 2023
Saudi Film Festival announces details of ninth edition

Saudi Film Festival announces details of ninth edition

March 20, 2023
Arabic show ‘Ahlan Simsim’ returns for seventh season

Arabic show ‘Ahlan Simsim’ returns for seventh season

March 20, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Wednesday, March 22, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    HOT commissions romantic drama from MoviePlus Productions

    HOT commissions romantic drama from MoviePlus Productions

    Shahid streams Ramadan series ‘Kamel El Adad’

    Shahid streams Ramadan series ‘Kamel El Adad’

    African American Film Critics Association announces recipients of Special Achievement Awards

    African American Film Critics Association announces recipients of Special Achievement Awards

    Omantel ties with Wingu Group to expand into African market

    Omantel ties with Wingu Group to expand into African market

    Ramadan series ‘El Kateeba 101’ to air on ON TV

    Ramadan series ‘El Kateeba 101’ to air on ON TV

    Global Media Congress launches white paper on future of media industry

    Global Media Congress launches white paper on future of media industry

    Grass Valley inks multi-year deal with Globo

    Grass Valley inks multi-year deal with Globo

    Saudi Film Festival announces details of ninth edition

    Saudi Film Festival announces details of ninth edition

    Arabic show ‘Ahlan Simsim’ returns for seventh season

    Arabic show ‘Ahlan Simsim’ returns for seventh season

    Mohammed Bin Rashid Aerospace Hub start second phase of Dubai Helipark

    Mohammed Bin Rashid Aerospace Hub start second phase of Dubai Helipark

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Why intercom should be part of the audio-overrip network

    Why intercom should be part of the audio-overrip network

    Real-time recap: What to prepare for when going virtual

    Real-time recap: What to prepare for when going virtual

    What to expect in 2023?

    What to expect in 2023?

    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Key trends shaping the broadcast media landscape

    Key trends shaping the broadcast media landscape

    Tried and Tested: Real techniques of working with a virtual world

    Tried and Tested: Real techniques of working with a virtual world

    Technologies that should be on a broadcaster’s roadmap

    Technologies that should be on a broadcaster’s roadmap

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    How VFX and CG can take brands to the next level

    How VFX and CG can take brands to the next level

    Tradition & Tech: Shedding some light on lighting with game engines

    Tradition & Tech: Shedding some light on lighting with game engines

    Trending Tags

    • Videos
      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

    • Opinion
      Virtual Production: Another Buzzword?

      Virtual Production: Another Buzzword?

      New normal inspires fresh storylines and alternative filming strategies

      Watch out for Shofha

      The role of standards in the hybrid era

      The role of standards in the hybrid era

      New normal inspires fresh storylines and alternative filming strategies

      A new TV station enters UAE market

      Creating more engagement in sport

      Creating more engagement in sport

      The Evolution of the Metaverse

      The Evolution of the Metaverse

      New normal inspires fresh storylines and alternative filming strategies

      BroadcastPro Summit and Awards 2022 a big success

      Tackling the creative challenges of HDR

      Tackling the creative challenges of HDR

      New normal inspires fresh storylines and alternative filming strategies

      Get ready for the BroadcastPro Summit and Awards 2022

      IBC2022 reflections: From new business models to riding the economic wave

      IBC2022 reflections: From new business models to riding the economic wave

    • Interviews
      • All
      • Lounge
      A tour of CNN’s high-tech hub in Abu Dhabi

      A tour of CNN’s high-tech hub in Abu Dhabi

      Keeping a watch on streaming

      Keeping a watch on streaming

      Dare to be different

      Dare to be different

      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

      Creating a sound experience

      Creating a sound experience

      Canon’s African dream

      Canon’s African dream

      Rising to the IP challenge

      Rising to the IP challenge

      Sharjah International Film Festival for Children and Youth starts on October 10

      Catch them young

      Taking art seriously

      Taking art seriously

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastPro Tech Summit 2023

      BroadcastPro Tech Summit 2023

      BroadcastProME Manufacturer Awards 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      HOT commissions romantic drama from MoviePlus Productions

      HOT commissions romantic drama from MoviePlus Productions

      Shahid streams Ramadan series ‘Kamel El Adad’

      Shahid streams Ramadan series ‘Kamel El Adad’

      African American Film Critics Association announces recipients of Special Achievement Awards

      African American Film Critics Association announces recipients of Special Achievement Awards

      Omantel ties with Wingu Group to expand into African market

      Omantel ties with Wingu Group to expand into African market

      Ramadan series ‘El Kateeba 101’ to air on ON TV

      Ramadan series ‘El Kateeba 101’ to air on ON TV

      Global Media Congress launches white paper on future of media industry

      Global Media Congress launches white paper on future of media industry

      Grass Valley inks multi-year deal with Globo

      Grass Valley inks multi-year deal with Globo

      Saudi Film Festival announces details of ninth edition

      Saudi Film Festival announces details of ninth edition

      Arabic show ‘Ahlan Simsim’ returns for seventh season

      Arabic show ‘Ahlan Simsim’ returns for seventh season

      Mohammed Bin Rashid Aerospace Hub start second phase of Dubai Helipark

      Mohammed Bin Rashid Aerospace Hub start second phase of Dubai Helipark

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Why intercom should be part of the audio-overrip network

      Why intercom should be part of the audio-overrip network

      Real-time recap: What to prepare for when going virtual

      Real-time recap: What to prepare for when going virtual

      What to expect in 2023?

      What to expect in 2023?

      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

      Tradition & Tech: Shedding some light on lighting with game engines

      Tradition & Tech: Shedding some light on lighting with game engines

      Trending Tags

      • Videos
        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

      • Opinion
        Virtual Production: Another Buzzword?

        Virtual Production: Another Buzzword?

        New normal inspires fresh storylines and alternative filming strategies

        Watch out for Shofha

        The role of standards in the hybrid era

        The role of standards in the hybrid era

        New normal inspires fresh storylines and alternative filming strategies

        A new TV station enters UAE market

        Creating more engagement in sport

        Creating more engagement in sport

        The Evolution of the Metaverse

        The Evolution of the Metaverse

        New normal inspires fresh storylines and alternative filming strategies

        BroadcastPro Summit and Awards 2022 a big success

        Tackling the creative challenges of HDR

        Tackling the creative challenges of HDR

        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

      • Interviews
        • All
        • Lounge
        A tour of CNN’s high-tech hub in Abu Dhabi

        A tour of CNN’s high-tech hub in Abu Dhabi

        Keeping a watch on streaming

        Keeping a watch on streaming

        Dare to be different

        Dare to be different

        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

        Creating a sound experience

        Creating a sound experience

        Canon’s African dream

        Canon’s African dream

        Rising to the IP challenge

        Rising to the IP challenge

        Sharjah International Film Festival for Children and Youth starts on October 10

        Catch them young

        Taking art seriously

        Taking art seriously

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastPro Tech Summit 2023

        BroadcastPro Tech Summit 2023

        BroadcastProME Manufacturer Awards 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News Satellite/Comms

      GEO vs NON-GEO: Who wins the $90+ billion consumer broadband opportunity?

      Staff Reporter by Staff Reporter
      November 21, 2019
      in Satellite/Comms
      ShareTweetPostEmail

      According to NSR, cumulative revenue for consumer broadband is $90.8 billion in 2018-2028. 2028. Service revenue is estimated to generate USD $79.7 billion during the forecast period.

      Consumer Broadband has been at the epicenter of the buzz created by the planned mega-constellations and upcoming very high capacity satellites. SpaceX, OneWeb and Amazon plan to connect the unconnected billions globally, using Low Earth Orbit (LEO) satellite constellations.

      In the other camp, Geo-Stationary Orbit (GEO) players ViaSat and Hughes (EchoStar), are focused on installing terabit order capacities in the coming two to three years to extend their services into newer geographic avenues at competitive data rates and pricing packages.

      According to the ITU’s The State of Broadband 2019 report, the world achieved a major milestone with greater than 50% global broadband Internet penetration in 2019. However, a large percentage of the population is either still unconnected or do not use the Internet due to cost as well as lack of Internet usage knowledge.

      Moreover, among the 50% Internet users, a significant portion are underserved. Satellite broadband is considered as the core to achieving higher and improved penetration to these underserved regions/population owing to its benefit of reaching remote areas at lower CAPEX than fiber.

      Considering the above factors and The Inclusive Internet Index data, NSR estimates the global total addressable market (opportunity) for satellite broadband to be 433+ million households where the current SATCOM service penetration is only 0.63%. The big question is: how much revenue can the SATCOM industry achieve out of this massive addressable market.

      According to NSR’s VSAT and Broadband Satellite Market, 18th Edition report, cumulative revenue for consumer broadband (Service + Equipment revenues) is USD $90.8 billion during the period 2018-2028.
      Service revenue is estimated to generate USD $79.7 billion during the forecast period. Revenue growth will remain moderate till 2021 but will accelerate during the mid and long term driven by massive capacity in-flow that will in turn lead to lower prices.

      Although the Non-GEO players’ business model is primarily based on the consumer broadband segment, it will be the GEO-HTS camp that will capture 89% market share of total service revenues.

      It is worth noting that multiple ongoing programs are facing delays or have exited the market due in part to a financial crunch. In recent days, Leosat, which was planning 78-108 satellites for high-speed Internet, stopped its pursuit due to the lack of investors. Also, the yet-to-prove Non-GEO business model must contend with the ground segment as their main bottleneck. Current Non-Geo ground segment prices are nowhere near the needed consumer broadband segment pricing.

      The regulatory attribute, which is a key for market penetration, is gradually moving in a favourable direction with 164 countries having introduced their national broadband plans, digital strategies or ICT plans, according to the ITU’s The State of Broadband 2019 report.

      The other success variables in the segment are product, pricing and penetration.

      Product: The right product for the right customer segment is the key for achieving growth. For example, the customer group in the North America Region is underserved and hence higher bandwidth services are needed. According to the FCC Broadband Report 2019, around 20 million Americans lack a connection of at least 25 Mbps/3 Mbps. However, in the developing regions such as Latin America and Africa where affordability is a concern and the regions are unserved, Wi-Fi-Hotspot based services are a more relevant solution. The model enables the service provider to achieve overall healthier ARPU per deployed unit due to the shared connection. As a recent trend in the GEO-HTS segment, Hughes in-partnership with Facebook launched Wi-Fi-Hotspots across Brazil and Mexico. NSR estimates 31% of the global service revenues to be generated by the Wi-Fi Hotspot model during 2018-2028.

      Pricing: Increasing competition, falling capacity pricing, customers’ price sensitivity and pressure to unlock larger addressable markets will force service providers to keep margins in check. The positive for GEO-HTS service providers is the provisioning of HTS capacity for Consumer Broadband, as this will keep the cost of service in control. Service providers must focus on the utilization of affordable capacity to unlock market elasticities. Looking at Non-GEO service pricing, it is too early to determine their entry level service pricing in a region. Also, current Non-GEO equipment pricing is far from the reach of consumer broadband customers. Anticipation of price reductions for a commercial Flat Panel Antenna remain, and it is likely to take at least 3-5 more years for a significant output/price drop matching the consumer broadband segments’ expectation.

      Penetration: This is the most complex variable as it is dependent on many other factors including customer demographics, value chain dynamics, pricing, regulatory landscape, etc. Satellite operators moving down the value chain, Telco players expanding their service portfolio, Satellite operators partnering with service providers, Service providers partnering with regional Telco Players and service providers partnering with equipment manufacturers/distributors are some of the key strategies that need to be employed to achieve higher market penetration. In the past, multiple strategies have failed due to flawed retail and distribution channels. Investing in reaching customers is expensive and takes time. The focus should be on efficient channels that ensure sustained growth in mid and long term.

      The global broadband segment barely scratches the surface of the total opportunity sphere, with the current service penetration of less than 1%. The segment has greater potential and with the continuous provisioning of capacity, the growth trajectory is assured.

      The segment growth during the period will be by far higher than any other satcom segment driven by the massive addressable market. But clearly, there are challenges related to market penetration and price sensitivity. But with upcoming low-cost capacity (HTS), regulatory ease/streamlining, demand for more data (Video), downstream partnerships and consolidation, new business models such as Wi-Fi-Hotspots and efficient distribution channels, this will lead to growth acceleration in the mid & long term, especially for the GEO-HTS players.

      Comparing GEO with Non-GEO players, GEO players are on the growth track with the expansion into new geographies, building efficient distribution channels and utilizing falling capacity pricing for unlocking market elasticities.

      Non-GEO players are still in their development stage (except for the few initial launches) and have multiple hurdles to overcome over product, pricing and penetration variables. The consumer market has the potential where GEO and Non-GEO (albeit not all) players can co-exist. But, during the forecast period it is highly unlikely that a Non-GEO player will capture a leadership position in the consumer market owing to their current financial, infrastructural and technology state/challenges. Undoubtedly, GEO-HTS players will have better penetration with most suitable pricing in the segment resulting in 89% revenue share.

      Tags: broadbandSpaceXNSRGeo-Stationary OrbitBroadband Satellite Market

      Related Posts

      SpaceX launches SES’s fourth and fifth C-band satellites

      SpaceX launches SES’s fourth and fifth C-band satellites

      March 19, 2023
      OneWeb deploys 40 satellites to LEO with SpaceX

      OneWeb deploys 40 satellites to LEO with SpaceX

      March 12, 2023
      OneWeb and Veon to deliver communication and digital services

      OneWeb and Veon to deliver communication and digital services

      March 5, 2023
      UAE astronaut Sultan Al Neyadi blasts off to space

      UAE astronaut Sultan Al Neyadi blasts off to space

      March 2, 2023
      NASA and SpaceX postpone launch of Crew-6 mission

      NASA and SpaceX postpone launch of Crew-6 mission

      February 28, 2023
      Arab astronaut mission to launch on February 27

      Arab astronaut mission to launch on February 27

      February 22, 2023

      Related News

      OneWeb and Veon to deliver communication and digital services

      OneWeb and Veon to deliver communication and digital services

      March 5, 2023
      YahClick and Canar Telecommunication sign $15m deal

      YahClick and Canar Telecommunication sign $15m deal

      January 31, 2023
      Qatar Airways selects Inmarsat as IFC provider

      Qatar Airways selects Inmarsat as IFC provider

      September 8, 2022
      Amazon signs multibillion-dollar launch contracts for Project Kuiper

      Amazon signs multibillion-dollar launch contracts for Project Kuiper

      April 6, 2022
      Intersat selects Eutelsat for Gambia, Guinea Bissau and Senegal connectivity

      Intersat selects Eutelsat for Gambia, Guinea Bissau and Senegal connectivity

      January 29, 2022
      Closing the global connectivity gap with satellite technology

      Closing the global connectivity gap with satellite technology

      January 18, 2022
      More Related News

      Popular Stories

      • A tour of CNN’s high-tech hub in Abu Dhabi

        A tour of CNN’s high-tech hub in Abu Dhabi

        738 shares
        Share 295 Tweet 185
      • MBC Group extends licensing agreement with NBCUniversal

        710 shares
        Share 284 Tweet 178
      • WildTrack Productions first in region with FUJINON 125x 4K field lens

        700 shares
        Share 280 Tweet 175
      • Virtual Production: Another Buzzword?

        678 shares
        Share 271 Tweet 170
      • ST Engineering and Gilat showcase proof of concept using DIFI standard at Satellite 2023

        669 shares
        Share 268 Tweet 167

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com
      ×