Saudi Broadcasting Corporation (SBC) has officially launched its new training centre in Riyadh, Saudi Arabia. The centre will offer courses in different areas including TV live directing, TV news reporting, radio programming and news production. developed and executed by twofour54s training academy, tadreeb. The launch ceremony was officiated by Saudi Minister of Culture and Information […]
Saudi Broadcasting Corporation (SBC) has officially launched its new training centre in Riyadh, Saudi Arabia. The centre will offer courses in different areas including TV live directing, TV news reporting, radio programming and news production.
developed and executed by twofour54s training academy, tadreeb.
The launch ceremony was officiated by Saudi Minister of Culture and Information Dr. Abdul Aziz bin Abdullah Al Khudairi and was attended by the President of SBC, HE Abdul Rahman bin Abdul Aziz Al Hazza and many industry professionals and journalists.
A top-level delegation from twofour54 including HE Noura Al Kaabi, twofour54 Chief Executive Officer and Maryam Al Mheiri, Chief Operating Officer, attended the launch.
Commenting on the launch, Abdul Rahman Al Hazza said: The Corporation is working to implement a comprehensive development plan that seeks to put media knowledge to use in the field in order to spread creativity among the trainees. This is the reason we chose to create an integrated training centre that is fully equipped with the tools to reach the highest level of media standards and knowledge.
Al Hazza added: In the interests of developing the best quality of training, the centre will work with a number of specialist training institutions and bodies and we are delighted that twofour54 is the first.
Al Kaabi, said that this was a step in the right direction to help develop the media industry and boost the skills and knowledge of all media professionals in the Gulf and the MENA region.
As part of her speech at the opening ceremony, HE Noura Al Kaabi highlighted the impact of the recent digital revolution on the media industry.
In the course of the past decade, we have witnessed a number of emerging media tools and platforms. This has resulted in improved positioning for the media industry and its impact on society in two ways: the social role of media tools and platforms, and the development of media as an industry that is critical in creating a large number of employment opportunities. Providing continuous training and skill-development opportunities to keep up with the fast-paced growth of the media industry and to enhance the chances of employment for young Arabs is crucial. We believe that this process will in turn ease the transition from the current perception of traditional media that prevails in this part of the world, she said.
Al Kaabi reiterated twofour54s commitment to developing the media industry and considered the great influence it has on the young Arab generation by saying: We realise the significance of developing this industry and creating opportunities for young talents who are eager to join the workforce. Our goal is to enhance and elevate the media industry specifically through establishing training units that offer best-in-class educational courses in the different fields of media, delivered by seasoned professionals and training experts.
The agreement with the SBC will benefit 260 Saudi media professionals across a variety of media disciplines over a six month period, and constitutes part of an overall plan that aims to transform knowledge into easy-to-use modules and applications to encourage the spirit of creativity among trainees.