The partnership grants full rights and licenses for simultaneous broadcasting of SBA Network channels via the 'STC TV' app and home receivers.
The Saudi Broadcasting Authority (SBA) and STC TV have entered into a strategic partnership agreement to strengthen cooperation in licensing broadcast content. The partnership grants full rights and licenses for simultaneous broadcasting of SBA Network channels, such as Sayma, via the ‘STC TV’ digital app and home receivers, offering high-definition content for users. SBA’s ‘Sayma’ platform boasts an extensive archive of over 1.2 million visual and audio materials, documenting key moments in Saudi Arabia’s history over the past 60 years.
This collaboration aims to enhance the value of Saudi content and provide more comprehensive viewing options while enriching the media landscape in the Middle East. It will further highlight and promote Saudi content, contributing to the country’s media heritage.
