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    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

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      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

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      Du and Omantel activate Oman-Emirates Gateway subsea cable

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      SES and Intelsat deal receives Federal clearance

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      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

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      Du renews partnership with Huawei

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      UAE entities seek director and exec producer from among People of Determination

      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

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      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
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      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

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        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

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        Integrate ME 2023 brings its inaugural edition to successful conclusion

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        Reviving cultural identity through native storytelling in Abu Dhabi

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        Why it’s game on for broadcasters of live sport

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        • Lounge
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      Home News

      Serie A to stream some matches on YouTube in MENA

      Staff Reporter by Staff Reporter
      August 17, 2021
      in News, OTT/Video Streaming
      Serie A to stream some matches on YouTube in MENA
      ShareTweetPostEmail

      The backup deal with the online video sharing service will end in case the league seals a deal to sell its pay-TV licenses in the region.

      Serie A’s clubs have agreed to launch their own Arabic-language channel on YouTube to live-stream some matches in the Middle East and North Africa. Italy’s top-flight soccer league faces a stalemate over the sale of TV rights in the region.

      Serie A, home to Juventus, AC Milan and Inter, has been trying for months to break a deadlock over the sale of rights to screen its matches over the next three seasons across a market which includes territories such as Egypt, Morocco and the Gulf States.

      The league had previously launched a country-by-country MENA broadcast rights tender, after relations with previous rights holder beIN Media soured. On its return from the Covid-19-enforced hiatus, beIN staged a broadcast blackout of the league with the demand of a steep discount on its US$500m regional rights deal. It accused the league of not doing enough to combat piracy, while tensions were already high following a deal with the kingdom of Saudi Arabia to host a number of Suppercoppa fixtures in the country.

      The league held fruitless talks with Saudi Sports Company, while beIN has been reluctant to re-enter any pact with Serie A.

      With no broadcast deals in place, the league has fallen back on this plan b by turning to YouTube ahead of the season’s start on August 21.

      This is a contrasting situation to other territories, such as the UK where the league announced a high-profile deal with BT Sport last week.

      Tags: beINfeaturedpostlive streamingMENASerie AYouTube

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