To further amplify growth, Shahid is leveraging Petal Ads’ advanced advertising capabilities to target key audiences and enhance user engagement across the regional market.
Shahid, the Arabic streaming platform known for its extensive library of Originals, exclusive series, movie premieres, live TV and sports content, is now officially available on HUAWEI AppGallery. This launch broadens Shahid’s audience reach, delivering premium entertainment to millions of Huawei users across the Middle East and beyond.
To mark this milestone, Shahid’s Chief Commercial and Marketing Officer, Natasha Matos-Hemingway, and William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, formalised the partnership with the signing of a Memorandum of Understanding (MoU) on February 19.
This collaboration highlights both companies’ commitment to innovation and expanding digital entertainment opportunities. With Shahid’s availability on AppGallery, Huawei users can now seamlessly access a vast selection of critically acclaimed Arabic Originals, exclusive releases and live-streamed TV channels and sports events.
In addition to platform accessibility, Shahid is leveraging Huawei’s Petal Ads advertising solutions to engage target audiences and enhance user interaction. This strategic move aligns with Shahid’s objective to increase its market presence among Huawei device users. Simultaneously, Shahid’s advertising inventory will now be featured on the Petal Ads platform, offering brands new opportunities to connect with highly engaged audiences while generating additional revenue streams.
Commenting on the launch, William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: “We are thrilled to welcome Shahid to HUAWEI AppGallery, marking another step forward in our mission to provide diverse, high-quality apps for our users. This partnership with Shahid reflects our shared vision for innovation, and through Petal Ads, we aim to drive meaningful engagement and deliver a premium entertainment experience to Huawei users.”
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, added: “At Shahid, we strive to bring the best in Streaming entertainment to audiences worldwide. Partnering with Huawei enables us to extend our reach to the growing base of Huawei users, while Petal Ads’ advanced solutions will empower us to connect with viewers in new and impactful ways. Together, we can create innovative, high-impact campaigns that resonate with our diverse audiences, drive engagement, and unlock new success in the ever-evolving streaming and digital advertising landscapes.”
