The move is in line with Shahid’s mission to produce more original premium quality content for younger viewers.
Shahid VIP – the premium, subscription-based service of Shahid, has announced the launch of Toota Toota, the very first Shahid kids’ original series.
Making its debut at the beginning of this Ramadan season, Toota Toota presents a short bedtime story aimed at preschool children. Less than 10 minutes long, each episode is hosted by MBC3 presenter Dania El Shafie.
Commenting on the series, El Shafie said: “Toota Toota is inspired by the [Arabic] word ‘hatoota’, which translates into ‘story’ – and a term commonly associated with the stories mothers and grandmothers used to tell their children before bedtime. It’s entertaining whilst educational at the same time; presenting some fun stories to young viewers around ages 3 to 6. The aim of the series is for children to develop a love of reading, whilst taking into account that a lot of content is now consumed digitally via an electronic screen.”
El Shafie added: “Filming Toota Toota was a wonderful experience, and we’ve received great support from the parents and children involved. It’s important that we present content that is in line with our culture and values, whilst also entertaining and educational.”
The move is in line with Shahid’s mission to produce more original premium quality content for younger viewers. This series is just one of many already existing titles in Shahid VIP’s library, which includes shows and films from Disney, Nickelodeon, and more.
The series is available on Shahid VIP, daily at 2 PM KSA time.
The second season of Toota Toota has already been commissioned with production expected to begin shortly.
