Local, Gulf and regional dramas, including those from Kuwait and Syria, will be aired across SBA’s three television channels.
Sharjah Broadcasting Authority (SBA) has announced its Ramadan line-up of TV and radio shows. With 137 programmes spanning a broad selection of religious, social, entertainment and cultural shows, the package announced for Ramadan 2021 is SBA’s largest and most diverse offering till date.
The specially packaged content, designed exclusively for Ramadan this year, will also include soap operas featuring popular Arab TV stars and different competitions. SBA’s offerings for Ramadan 2021 will be broadcast by Sharjah TV, Sharqiya from Kalba, Wousta from Al Dhaid, Sharjah Sports channel, Sharjah Radio, Sharjah Quran Radio, and Pulse 95.
Speaking about Ramadan line-up, Mohamed Hassan Khalaf, Director General of SBA, said: “The carefully crafted content for this year is in line with the spiritual and ethical values of the religious month, and aligns with SBA’s commitment to offer a diverse selection of quality content for our audience as they spend more time at home during the holy month.”
He added: “Despite the challenges posed by the ongoing pandemic, our teams have successfully navigated the health crisis with out-of-the-box planning to achieve their tasks in record time, and with utmost attention to detail and quality. The choice of programmes reflects SBA’s commitment to offer innovative and meaningful media content that both complements the values and traditions of the holy month and embraces the community spirit of this period, while also appealing to a larger audience with its global outlook.”
Saif Al Shalal, Head of Pulse 95 Radio (Frequency 95.00 FM) said a special programme, The Prophet of Mercy, to be streamlined on Pulse 95’s social media platforms and designed to share simplified stories about Prophet Mohammed (PBUH) with a non-Arab audience, will be unveiled this Ramadan.
With new local content, Sharjah TV will present 23 programmes in total including five dramas and 18 locally produced shows.
Sharjah Radio will air 50 shows, the majority of which have been produced locally, while Sharjah Quran Radio will offer 20 new religious shows to enhance the spiritual experience of Ramadan.
In preparation for Ramadan, the Digital Media department at SBA recently launched a new website and a smart app.
The Digital Department has also created a Snapchat account for SBA to facilitate the viewing of its programmes. Live streaming of Isha and Taraweeh prayers will be available on Instagram, Facebook, and Twitter in collaboration with Sharjah Quran Radio.