Heart 107.1 will feature four daily shows and will focus on music from the 1990s until today.
Shock Middle East, which launched Dance 97.8 in January last year, is back with another new launch Heart 107.1 a radio station that promises daily back-to-back hits from the 90s to today.
The new station will feature four live daily shows (breakfast, morning, afternoon and drive time slots) from Sunday to Thursday.
Heart 107.1 has a mix of high-profile and established radio presenters including Dave Cleary, who has made the move over from Dance FM and Fadi Mansour.
Heart 107.1 has been a long time coming and we know its just what the UAE needs. Get ready to listen to some excellent music, the best of the best radio presenters and a radio station which will always make you feel good, Theo Makris, Co-Founder and MD of Shock Middle East stated.
Raed Zidan, Co-Owner of Shock Middle East added: We know there has been a huge gap in the market for this kind of radio station and with such high radio listenership in the UAE, it was a no-brainer for us to bring Heart 107.1 to the market.
“Radio is at the heart of peoples lives here in the UAE whether thats listening in the car on the way to work or tuning in on the school run. Its just so important theres a station people want to tune into and with Heart 107.1, youll never want to listen to anything else!