The film will premiere on streaming service Eros Now on March 21.
Eros Now has released the first trailer of Vikrant Massey-starrer Switchh, which is directed by Mustufa Raj. The movie has been shot in the UAE entirely and will premiere on Eros Now’s streaming platform on March 21.
The film marks the Bollywood debut of Dubai resident Naren Kumar, who grew up in Dubai and previously starred in the Pakistani TV series Kabhi Aaye Na Judai. He commented: “I consider myself blessed and fortunate. Where actors struggle for years and years to get a Bollywood break or where their families are in the Bollywood industry with a backing, I am honoured to be the lead in such a big banner film.”
Switchh tells the story of a millionaire, played by Kumar, whose passion for the high-stakes world of illegal street racing gets him entangled in an elaborate crime plotted by Massey’s character, who plays a racer. Production wrapped up right before stay-at-home orders last year, with streaming company Eros Now eventually securing the rights.
Ridhima Lulla, the chief content officer for Eros Group shared: “Switchh is an intriguing story that will leave viewers at the edge of their seats. The story, screenplay and performances are perfectly woven together to offer audiences a thrilling experience.”
Switchh also stars Tanvi Vyas and, another Dubai local, Nitinn R Miranni, in supporting roles.