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      Showmax to invest in more African content

      Staff Reporter by Staff Reporter
      April 29, 2021
      in News, OTT/Video Streaming
      Showmax to invest in more African content
      ShareTweetPostEmail

      Some of the shows released so far this year include a reality TV series from Nigeria and a police procedural drama set in Kenya.

      Showmax is set to invest in producing its own local content for African audiences as it competes for their attention against Netflix on the continent.

      MultiChoice launched its streaming service Showmax in 2015, which is available in 46 African countries and also in several Western countries, including Britain and France, which have sizeable African diaspora populations.

      Yolisa Phahle, Senior Executive of MultiChoice Africa, said: “The company is focusing on developing movies and shows set in its biggest markets of Nigeria, Kenya and South Africa. For us, it really is about getting the local entertainment which we know African audiences enjoy, programming in their languages, stories reflecting their realities, their hopes and their dreams.”

      The company released six new original productions last year to add to its catalogue of content from the US-based cable channel HBO. It also offers global football, including the English Premier League, on its Showmax Pro platform.

      Some of the shows released so far this year include a reality TV series from Nigeria and a police procedural drama set in Kenya.

      Tags: African contentfeaturedpostMultiChoiceMultiChoice AfricaShowMax

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