The regional base will enhance client relationships, strengthen partnerships and provide executive-level support.
Skandha Media Services, a provider of cloud-native media operations and broadcast solutions, has inaugurated a new office in Dubai Media City, strengthening its commitment to the Middle East and North Africa’s rapidly evolving media landscape. This move follows the company’s growing regional momentum, including the appointment of Neha Modi as Managing Partner – Product and Growth in 2024, and addresses the rising need for scalable, cost-efficient media services powered by cloud technology.
The Dubai office is designed as a consultative hub where Skandha can engage more closely with clients and partners. The company aims to foster deeper collaboration and provide in-person support, which is increasingly vital for media organisations that are embracing agile, digital-first strategies.
Skandha’s operational backbone remains its Global Media Capability Centres (GMCCs) in India, which deliver AI- and machine learning-enabled managed services across playout, ad tech, and content workflows. By combining this global delivery infrastructure with a local presence, Skandha is enhancing its ability to deliver strategic value to MENA media enterprises.
Yogesh Salian, founder and CEO of Skandha Media Services, said: “With strong regional interest and growing demand for flexible delivery models, this office is an important step toward being locally available while globally capable. Combined with the scale and reliability of our GMCCs, we’re ready to help MENA media businesses thrive in a platform-first future.”
Skandha’s services leverage advanced cloud infrastructure, automation, and artificial intelligence to empower broadcasters, OTT platforms, content owners, rights holders, and brands with reliable, scalable solutions. Its portfolio includes dynamic playout systems and centralised resources designed to meet the commercial and operational demands of modern media operations.
The Middle East’s surging investment in sports infrastructure and major events such as Formula 1 and the FIFA World Cup has fueled demand for live streaming and content monetisation. Industry analysts expect the region’s sports sector to grow by 8.7% by 2026—more than twice the global average—creating new revenue opportunities for aggregators, rights holders, and advertisers.
As interest in Arabic-language content and niche sports continues to expand, Skandha will help clients navigate new monetisation models and implement data-driven audience strategies. The company’s established relationships and in-depth market knowledge provide a strong foundation for impactful partnerships.
“Having a physical presence in Dubai Media City allows us to crystallise deeper, face-to-face relationships with our clients and partners across the region,” added Neha Modi. “It’s a consultative space—built to support collaboration, strategic planning, and a shared vision for media innovation.”
