As a web-based AR Lens ad production tool, Lens Web Builder promises to eliminate the need for a standalone AR app.
Snapchat parent Snap has announced the launch of a new product called Lens Web Builder to build professional augmented reality (AR) lenses in minutes for advertisement.
Lens Web Builder gives businesses the ability to create affordable AR Lenses content with no 3D design experience, bypassing the need to only work with potentially expensive specialist creators or companies. Users do not require design expertise as Lens Web Builder can be accessed from any common web browser.
This allows users to create a new branded lens for Snapchat ad campaigns from scratch within minutes, with personalisation options including 3D objects, effects, animations, 2D assets such as logos and images.
Creative agencies can also explore AR content, using Lens Web Builder to test branded AR concepts within the Snapchat camera.
Commenting on the new product, Brayden Ainzuain, Head of Product Marketing – MENA & APAC at Snap, said: “We’ve seen that AR experiences generate strong engagement amongst Snapchatters, making it all the more important for brands to actively use AR in their advertising and marketing to maximise their campaign effectiveness on Snapchat. Lens Web Builder is the result of Snap’s significant investment in increasing the overall accessibility of AR content and distribution. It offers a great way for partners to test new Lens concepts or visualise their brands in the context of the Snapchat camera. With this new tool for advertisers, we hope to enable brands to take advantage of the growth in daily consumer AR engagement on Snapchat.”