This partnership will allow TOD to offer its content to MENA families through Sony smart TVs.
Sony Middle East & Africa has collaborated with beIN Media Group’s streaming platform TOD, the official streaming partner of FIFA World Cup Qatar 2022.
Through the collaboration with TOD, all new owners of Sony Bravia TVs X80K and above models will receive an exclusive sports package subscription to watch FIFA World Cup Qatar 2022.
The subscription activation is valid from November 1 to December 31, 2022.
Sony announced the collaboration over a ceremony held in Qatar in the presence of Ryutaro Kurashige, Head of Television Marketing, Sony MEA and John-Paul Mckerlie, VP Marketing and Sales at TOD.
Commenting on the partnership, Jobin Joejoe, Deputy Managing Director, Sony MEA, said: “We are seeing a growing demand for immersive home entertainment and high-quality original content in the region. We are excited to partner with a leading family-friendly platform like TOD for this limited-time offer that gives our consumers exclusive access to the world’s most eagerly awaited sporting spectacle – FIFA World Cup Qatar 2022. Sony’s range of smart TVs transports viewers to the heart of the action. They can enjoy access to vibrant content from the comfort of their living room, through this limited-time subscription. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and strengthens our offerings in the region.”
John-Paul Mckerlie added: “We are delighted about our partnership with Sony. This collaboration helps to introduce TOD and its incredible content offerings to MENA families through Sony smart TVs. TOD unites the best in sports and entertainment on one platform, by leveraging the latest technologies that ensure a smooth, personalised experience for each of its viewers. In addition to streaming the FIFA World Cup Qatar 2022, sports and entertainment enthusiasts from the region will thoroughly enjoy our excellent selection of Turkish, Arabic, and Hollywood shows as well as our outstanding package of the most distinctive and exclusive sports content.”