Due to high viewership, Spacetoon has given the green light for a second season, which will be released next year.
MENA kids’ channel Spacetoon has accumulated over 450m impressions of its original animation show, The Moshaya Family Animation, in less than 13 weeks since its launch on Spacetoon media network and The Moshaya Family YouTube channel.
The Moshaya Family Animation, which was released in January this year, is considered to be the first Arabic animation show inspired by the biggest family content creator in MENA, Mohammed Moshaya and his four children.
This series comes as a result of a partnership deal, which was signed last year between Spacetoon and Moshaya, for turning Moshaya and his family into an original animated work, consisted of 13 episodes (10-12 minutes each), with the daily life adventures and value-based family content.
It has changed the trajectory of views on Spacetoon’s different media platforms besides Moshaya’s social media channels, recording over 450m impressions and receiving a high engagement rate on all the creative promotional content and more than 80m views on the YouTube episodes.
Due to the success and high viewership, Spacetoon has given the green light for a second season, which will be released next year.
The family-focused media company, through its creative team, has been able to mix new technologies with social media trends in order to increase engagement with the characters and keep the audience attracted.
An AR Filter, inspired by the Moshaya family, has been specially developed for the show. Lately, it was made available to all audiences on Spacetoon’s Instagram account. Over 400,000 impressions have been received on the filter in the first two days of its launching, in addition to audience participation on many social media activities like games and quizzes.
Commenting on this new adventure, Ahmad Weiss, Commercial Director of Spacetoon, said: “Providing the audience with value-based content is our goal from producing shows like The Moshaya Family Animation. This type of shows is now an international trend, and we’re so proud to be the first to bring it to MENA. It was challenging yet exciting to introduce a brand-new concept of animation shows to the audience and make it a perfect fit to the culture of the region along with Spacetoon’s core values, but the numbers came to prove we were doing it right. Our focus now is on leveraging the success of The Moshaya Family brand by delivering astonishing experiences through consumer products, and toys are the beginning.”
