Sparkup will introduce Sparkup Now, a platform that enables the display of a real-time video mosaic of all the participants.
When the Covid-19 pandemic forced business leaders and event organisers around the world to rethink their events, Sparkup, a French startup with offices in Tokyo, Mexico and Madrid, looked at how to maintain an authentic sense of cohesion, interactivity and spontaneity with remote participants, and make virtual events memorable.
The company specialises in audience interaction for events and meetings and will introduce Sparkup Now, a platform that enables the display of a real-time video mosaic of all the participants, with the ability to enable audiences to engage with each other through interaction tools. With no attendance capacity restriction, the mosaic can be displayed on any screen size.
In a single desktop browser, attendees can watch the event, engage with audience interaction tools and share their emotions. Sparkup Now includes ultra-low latency streaming so the attendee experience is reportedly smooth and dynamic. Ultra-low latency guarantees a delay of only two to four seconds between the video stream and live interactions (votes, quizzes, etc). Speakers can also decide at any time to enlarge the face of a participant for a two-way exchange.
“At Sparkup, our main objective has always been to connect speakers with their audiences and to create meaningful interactions, whether online or in-person,” commented Vincent Bruneau, founder and CEO of Sparkup. To make the event more interactive, Sparkup Now includes quiz and game creation tools. Buzzer, live quizzes, interactive challenges and speed races are available.
Sparkup has a team of 25 people and has already offered these experiences to the likes of Nissan, L’Oréal, Coca-Cola and Heineken, among others.