The new partnership targets government and corporate entities as well as individuals.
SRMG Academy has signed a strategic partnership with Alkhaleej Training and Education to deliver cutting-edge training programmes aimed at media and communications professionals, as well as corporate leaders, in Saudi Arabia and beyond. This collaboration will bring together SRMG Academy’s expertise in media, communications and content creation with Alkhaleej’s experience in professional and leadership training to meet the increasing demand for high-quality media education in the region.
The partnership with Alkhaleej will expand the Academy’s reach, offering a wide array of specialised courses targeting government bodies, corporate organisations and individual professionals. These courses will cover areas such as digital marketing, public relations, filmmaking, content creation and executive media training. Topics like public speaking, crisis communication, personal branding for executives and the use of AI in content development will also be part of the curriculum.
With more than 400 training labs and 40 centres across the Kingdom, Alkhaleej Training and Education brings robust infrastructure and a strong track record of delivering effective training programmes across multiple sectors. The new collaboration aims not only to elevate the skills of individual participants but also to contribute to the broader development of the region’s media landscape.
Alaa Shahine Salha, Managing Director of SRMG Academy, said: “This strategic partnership with Alkhaleej Training and Education is an important step in our journey. By combining our strengths, we will provide professionals with the tools and knowledge they need to thrive in an ever-evolving industry.”
Ismail Al-Hussein, Senior Vice President at Alkhaleej Training and Education, added: “We are excited to collaborate with SRMG Academy to offer world-class training solutions. This partnership will help bridge the gap between leadership development and media skills, supporting the next generation of media talent and empowering them to succeed in a rapidly changing environment.”
