Billboard Arabia will introduce Billboard’s iconic franchises to the MENA market, including Music Awards, Charts, Arab Music Week, Women in Music, and much more.
Saudi Research & Media Group (SRMG) and music media brand Billboard have partnered to launch Billboard Arabia. The newly launched platform is dedicated to celebrating artists with Arab roots by spotlighting their music and promoting personal stories on a global stage.
Billboard Arabia will be the premier global destination for artists with Arab roots – bringing the latest releases, reviews and interviews from the biggest names, exclusive coverage of regional and global events, original photography, and special video content together in one centralised location. Over the next year, Billboard Arabia will launch several charts using data from digital streaming platforms such as Spotify, Anghami, YouTube, and others.
Billboard Arabia celebrates and amplifies the work of Arab artists for a global audience by republishing content across Billboard’s digital products. It will also host the Billboard Arabia Music Awards, as well as live concerts, activations, and regional and international events to celebrate all music genres and the artists that are inspiring innovation in the industry.
Speaking about the new platform, Jomana R. Al-Rashid, CEO of SRMG, said: “The music scene in the MENA region is rapidly transforming. However, there is currently no dedicated platform to spotlight and tell the stories of the Arab artists leading innovation in the global music industry. Our partnership with Billboard will help fill that void in the market. Billboard Arabia is more than just a digital platform. It will be the premier destination to celebrate the Arab music community and empower the business of music through data-driven charts, live concerts and awards. Our vision at SRMG is to ensure that creators and audiences have increased access to high-quality, original content and impactful experiences.”
Mike Van, President of Billboard, added: “We are excited to join forces with SRMG to launch Billboard Arabia Billboard has a strong legacy of recognising and amplifying artists across genres, languages, and cultures with a mission to share the power of music with new fans everywhere. SRMG’s reach and access in the region coupled with our experience will ensure artists with Arab roots are heard around the world.”
As part of the announcement of Billboard Arabia, several artists from MENA are joining SRMG in Cannes to celebrate the diversity of sounds from the region. This includes performances from Elyanna, Felukah, Kouz1, DJ Outlaw, Jeed, Moayad Al Nefaie, Flipperachi, Meshaal, and DJ Rodge.
Billboard Arabia is now live across Twitter, Instagram, Facebook and YouTube.
