This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA
SRMG Media Solutions (SMS) has entered a strategic partnership with Penske Media Corporation (PMC) to boost the global reach of advertisers across the Middle East and North Africa (MENA) region. The collaboration enables Saudi and regional advertisers to launch programmatic campaigns across a wide array of digital formats—including video, banners and audience layering—targeting key sectors such as tourism, government, investment and mega projects.
The alliance provides access to over 40 international media brands under PMC, including Variety, Rolling Stone, Billboard, The Hollywood Reporter and WWD. Through this network, advertisers can tap into a vast audience of more than 412m monthly users and 150m social media followers, backed by 6bn video views, significantly enhancing global visibility and engagement.
Advertisers will also have the opportunity to co-create custom content and campaigns with PMC’s premium publishers, pending editorial approval, unlocking creative ways to connect with audiences across the US, Europe, Asia and beyond.
SMS, known for its data-driven approach, leverages first-party data, cutting-edge AdTech and AI-powered audience segmentation to deliver precision-targeted campaigns. As the exclusive media partner for SRMG’s flagship brands—including Asharq Al-Awsat, Asharq News and Akhbaar24—SMS reaches over 170m users globally with tailored advertising solutions.
Commenting on the collaboration, Ziad Moussa, Managing Director of SMS, said: “We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world’s top platforms.”
A representative from Penske Media Corporation added: “Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.”
