StarzPlay will directly provide Seekr’s AI-powered products to partners and external stakeholders, enabling business scaling with features like GenAI metadata extraction, enhanced chatbots, deep learning search and anti-piracy tools.
StarzPlay has announced a strategic partnership with Seekr, naming it the exclusive software-as-a-service (SaaS) provider for the GCC region. The collaboration, formalised through a Memorandum of Understanding (MoU), enables StarzPlay to integrate Seekr’s AI-driven technology into its platform, enhancing user experience through personalised recommendations and sentiment-based search. Additionally, StarzPlay will offer Seekr’s services to businesses, helping them leverage AI to drive growth, improve customer engagement and transition into AI-powered operations.
As part of this partnership, StarzPlay will provide external stakeholders with a suite of advanced GenAI tools. These include intelligent chatbots for complex inquiries, deep learning-powered sentiment-based search and discovery, AI-driven anti-piracy measures, multilingual capabilities for broader audience reach, and customisable app features for tailored user experiences.
Speaking about the MoU, Maaz Sheikh, CEO at StarzPlay, said: “Partnering with Seekr marks a significant milestone for both StarzPlay and the streaming industry in the MENA region. By leveraging Seekr’s advanced AI tools, we’re not only enhancing StarzPlayuser experience but also empowering businesses, including our existing clients, to achieve unprecedented scale. This innovative collaboration perfectly aligns with our 2025 growth strategy, enabling us to expand our offerings and solidify our position as a market leader.”
Seekr’s AI technology enables StarzPlay to gain deeper insights into user behaviour, preferences and in-app interactions while maintaining strong data governance. These insights will drive a more personalised user experience, offering tailored content recommendations and notifications for upcoming releases.
Rob Clark, President of Seekr, added: “We are thrilled to partner with StarzPlay, a leading force in the MENA streaming market, to bring our AI-driven service solutions to the GCC. This collaboration combines Seekr’s cutting-edge SeekrFlow Enterprise AI platform and models with StarzPlay’s extensive reach, transforming audience engagement for businesses across the region. By leveraging our state-of-the-art GenAI models, StarzPlay is set to enhance personalisation for its users and subscribers with deeper insights, as well as unlock new growth opportunities for businesses, reinforcing its leadership in the streaming industry.”