In an initial focus on the MENA region, TPAY will allow StarzPlay to accept subscription payments directly from 9m viewers via Direct Carrier Billing.
StarzPlay has announced a strategic partnership with TPAY, the payments provider in the Middle East, Turkey, and Africa (META).
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access StarzPlay’s premium sports and entertainment content.
With an initial focus on expanding its presence in the MENA region, TPAY will enable StarzPlay to accept subscription payments from 9m viewers via Direct Carrier Billing (DCB). The partnership will commence with Orange Tunisia, followed by Sudatel Sudan and Chinguitel Mauritania, with plans to expand across more countries in the region.
Commenting on the deal, Işık Uman, TPAY Group CEO, said: “Partnering with StarzPlay strengthens our position as the region’s preferred payment processing partner of choice for merchants, especially those in the streaming vertical and beyond. We are proud to have built a platform that can eliminate all the complexity of cross-border settlement. We also provide faster payment cycles, compliance, and risk management, allowing our partners to remain focused on growing their business in the region.”
Raghida Abou-Fadel, Senior VP of Sales & Business Development at StarzPlay, said: “We are excited to announce our partnership with TPAY which will enable us to instantly deliver our premium content to all entertainment and sports fans across the MENA region. By teaming up with TPAY, we can ensure a seamless and secure payment experience for our customers while continuing to expand our footprint in the region.”
The Middle East Media and Entertainment industry is expected to grow at a CAGR of 9.4% during the forecast period, 2023-2028. The market size is predicted to grow from $39,05bn in 2023 to $61,2bn by 2028.”