As part of the new project, StarzPlay will deliver the entire infrastructure, both back-end and front-end, including an advanced intuitive content management systems (CMS), billing solutions, video player, search and recommendation engine.
StarzPlay has extended its partnership with Lionsgate Play India to offer end-to-end OTT tech solutions. This follows the highly successful partnership between StarzPlay and Lionsgate Play, forged a year ago where StarzPlay leveraged its in-house technology to provide its managed service, encompassing the StarzPlay Connect Platform, to drive the launch of Lionsgate Play in India.
The platform primarily offered back-end tech solutions to support the Lionsgate Play launch. Since then, Lionsgate Play has gained exponential growth in subscriber volume.
The new contract builds on the stability and robustness of the infrastructure and support provided by StarzPlay. As part of the new project, StarzPlay will deliver the entire infrastructure, both back-end and front-end, including an advanced intuitive content management systems (CMS), billing solutions, customer service and Marketing Technology (MarTech) provisioning, video player, search and recommendation engine and the complete tech stack.
Commenting on the new partnership, Danny Bates, Chief Commercial Officer, StarzPlay, said: “We are delighted to take our relationship with Lionsgate a notch further and this is a testament of our cutting edge and robust in-house tech infrastructure. We are proud to support Lionsgate India once again as we continue to offer our tech solutions.
“OTT streaming industry is growing rapidly across the globe and the current climate has further accelerated this momentum. As the MENA region’s leading SVOD player, we focus on supporting our partners and new enterprises with our competitive services and advanced technology that help push the boundaries of online video entertainment.”
Amit Dhanuka, Executive Vice President, Lionsgate Play, added: “After collaborating closely to launch and grow our OTT business in India for the last one year, it is exciting to now partner with StarzPlay as we expand our service throughout Asia. StarzPlay’s experience of running their OTT platform in MENA means that they understand the challenges of launching and growing businesses in competitive markets and this makes them a great partner for us.”
Faraz Arshad, VP of Technology & Infrastructure, StarzPlay, added: “In a competitive market such as India, continuing to support Lionsgate India is extremely significant as it shows our price competitiveness, flexibility and ability to provide superior-tech products. Our homegrown technology has been supporting Lionsgate Play in India which has been extremely stable and has resulted in a significant increase in subscriber volumes.”