YouNeedCharacter recently signed Indian cricketer Ajinkya Rahane as the brand ambassador.
StarzPlay has expanded its portfolio of kids’ shows with the addition of CricketPang, a TV animation based on cricket, endorsed by Ajinkya Rahane, Vice-Captain of the Indian cricket team.
Season one of the comic animation is streaming on the platform currently and joins kids’ and family animated programmes.
Commenting on the partnership, Nadim Dada, VP of Content Acquisition at StarzPlay, said: “We are thrilled to stream CricketPang for our youngest viewers who can now enjoy a fun animation show while also honing their creative skills. At StarzPlay, we continuously look for opportunities to diversify our portfolio and cater to the entertainment needs of all our subscribers. We look forward to our partnership with YouNeedCharacter and are confident that this all-new edition will be loved by our MENA subscribers.”
Minsu Song, CEO of YouNeedCharacter, added: “We are happy to partner with StarzPlay to bring the world of animated cricket for subscribers in the Middle East and North-Africa region. CricketPang offers a simple and interesting way for kids to learn while being entertained and we hope that animation fans in the region enjoy the series as much as we enjoyed creating it. We have been working continuously to increase awareness for CricketPang animation and partnership with OTT players like StarzPlay will further support in strengthening the brand recall.”
Produced by YouNeedCharacter, a global character creation and animation production company, the series contains content that children from any part of the world can relate to and enjoy. The production company recently signed Indian cricketer Ajinkya Rahane as the brand ambassador. With Rahane onboard, the company aims to initiate activities, to further support cricket by securing scholarships for promising young cricketers.
Each CricketPang episode contains stories of friendship, conflict resolutions, cooperation and creativity in ways that children can understand and learn. These fun and light-hearted stories will help children with problem-solving, cooperation and communication skills.